Are We Using AI for All The Wrong Reasons?
In today’s fast-paced world, artificial intelligence (AI) has become a pivotal part of how we operate, especially in creative fields. AI tools are now capable of generating art, writing stories,…
Focus on counselling rather than selling, says BYJU'S founder as edtech firm adopts new strategies
Troubled edtech firm BYJU’S seeks to distance itself from its earlier aggressive sales tactics to a strategy where salespeople are tasked with counselling rather than selling, as the company aims…
India's iconic brands take centre stage at Brands of India
Are you ready for an electrifying celebration of India's most innovative and inspiring brands?Brands of India, by YourStory, is bringing together over 60 trailblazing brands, a dynamic audience of 2,000,…
D2C brands uniquely poised to tap $2.2T Indian retail market: Report
The Indian retail market is expected to reach $2.2 trillion by 2030, with 90% of offline purchases being influenced and dictated by what consumers see online, according to the report Decoding…
Tech bro: Decoding the controversial culture and mindset
In the fast-paced world of technology, one figure stands out amidst innovation and progress: the Tech Bro. Picture the stereotype: a hoodie-clad, self-assured individual, exuding an aura of privilege and…
Free learning resources: 6 websites to enhance your skills
When something is free we tend to overlook its value. This is especially true when it comes to the abundant learning materials available on the internet. Whether you want to…
Uber launches new store pickup option to rival Ola's renewed hyperlocal focus
Uber has launched a new feature to provide hyperlocal deliveries to users from stores near them in a direct bid to counter rival Ola's hyperlocal delivery aspirations it announced earlier…
Blue Ocean Strategy: Insights and success stories
Imagine a world where you can create your own unique market space, free from cutthroat competition. Does that sound like a dream? In reality, there's a strategy that helps a…
Man-in-the-middle attack: The new cybersecurity threat
Data by Check Point suggests that India saw a 15% surge in cyberattacks in organisations last year with 2,138 weekly attacks per organisation. Whether a small or big business or…
Marcus Aurelius' stoic philosophy: Timeless lessons in resilience
In the whirlwind of 2024, where technological marvels evolve daily and societal norms shift with alarming speed, it's easy to feel adrift in a sea of constant change. Yet, amidst…