Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released.
Other mediums, like radio and tv, saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to reach your audience.
If you are not already using social media for your business, now is a great time to start and leverage the massive audience available to you.
Whether you are a marketer or a brand looking to revamp your social media strategies, we have good news for you: Neil Patel is hosting a live webinar to show you some innovative social ad strategies you can use to beat your competition. He will share ten ideas that his agency NP Digital uses to help clients expand their reach and increase conversions.
Join us on Tuesday, January 25th at 8 am PST for a FREE webinar on 10 Brilliant Social Ad Strategies to Outsmart Your Competition!
Why Having a Social Ads Strategy Is Important
One of the top benefits of advertising on social media is you are able to target specific audiences with your ads.
If you run ads on TV, radio, or another medium like podcasts, your targeting ability is narrowed to those who listen to or watch the same program. You do not have the ability to customize your message based on the type of person you are interacting with.
With social media, on the other hand, you can target your ads to users based on criteria like:
- age
- gender
- location
- interests
- education
- job title
- users who have made purchases from you in the past
- users with behavior similar to those who have made purchases from you in the past
By introducing these targeting features to your ads, you will be able to expand your brand’s audience while sending more qualified traffic to your website, increasing conversion potential every step of the way.
Another benefit of paid social media ads is your ability to engage with your audience. With other mediums, you create and run your ad and hope for the best. With social media ads, you can interact with your audience and see their reactions in real time. You can also test your ads and make quick adjustments if necessary.
Social Media Platforms Covered in the Webinar
In this live webinar, Neil will highlight unique strategies for advertising on Facebook, Instagram, SnapChat, LinkedIn, TikTok, YouTube, and LinkedIn.
Every social media platform is unique with a different type of audience. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter. Understanding how you can approach each platform will help you stand out from your competitors.
Neil will also touch on how some strategies can be used across different platforms for even better results.
Who Will Benefit from Learning New Social Ad Strategies?
New and existing social advertisers or marketers who want to learn new strategies will benefit from attending this webinar. Even if you have a lot of experience running social media ads on different platforms, you will learn some new strategies that will help take your conversions (or your client’s) to the next level in 2022.
If you are someone who has started to notice a drop in ROAS from your ads, you also stand to gain a lot from this webinar. Neil will teach you some new approaches to advertising on social media platforms you already have experience with.
If you are a business owner who is looking to increase market share in your industry, you also stand to benefit from this webinar. You will not only learn how to get more success from your current social ad campaigns, you will also learn how to outsmart your competition along the way.
What Businesses Will Benefit from New Social Ad Strategies?
In short: all types of businesses.
While the platforms you choose to work with will vary depending on your target audience and goals, any type of business can benefit from dedicating some of their ad spend to social media.
Let’s dive into some specifics.
If you’re an ecommerce company, Instagram could be an excellent platform for your ads. The visual component of the platform lets you showcase beautiful product images that captivate users and can even allow them to access your very own Instagram shop directly from your ads.
How can you stand out from the competition you may wonder? We will teach you in the webinar.
Platforms like Snapchat and TikTok have gained a lot of popularity with younger generations like millennials and Gen Z. So if you are an ecommerce company or brand focused on targeting younger audiences, advertising on these platforms might be the choice for you.
Our webinar will show you how to capitalize on unique trends and features from Snapchat and TikTok which you can leverage to reach a wider audience in 2022.
Are you a B2B or SaaS company? You may experience more success using more traditional platforms like LinkedIn and YouTube who have a more professional audience. We will cover some unique strategies on how to approach advertising through these platforms in our webinar as well.
How Neil Uses Social Ads to Help Clients – Every Day
While the strategies Neil uses to help each of his clients may be different, the process he follows when getting started remains the same:
- gathering and segmenting 1st party data
- creating targeted audiences by gathering detailed consumer insights
- developing and executing different creatives to reach your audience
- continual optimization to ensure your ads are always performing at their best.
Are you excited to learn more? Sign up for our live webinar today.
If you are interested in working with a company that specializes in creating innovative social media ad campaigns, you can contact our agency for a consultation.
