There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide.
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To help you avoid this common pitfall, this article outlines 10 cost-effective marketing automation solutions that you can use to grow your business, including the category, use case, and pricing for each.
Spoiler alert, they include:
>SendPulseMoosendAriticHubspotBufferIntercomFreshworksPipedriveOmnisendUser
10 affordable small business marketing automation tools
Just as marketing has many different channels, there are automation platforms that can streamline processes in a number of different areas—social media marketing, webinar marketing, email marketing, lead management, prediction, scoring, and more.Let’s dive in and see if there are any platforms that match your business’s goals and strategies.
1. SendPulse
Category: Email marketing automation
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Nature of tool: SendPulse is an email and messenger marketing platform that is built for sending emails and SMS, as well as creating chatbots for Telegram and Facebook.
What you can do with it:
>Send transactional emails (in addition to email marketing).Scale your (already successful) email marketing efforts by automating tasks.Send follow-up emails to reduce eCommerce cart abandonment.
Pricing: Starts at $6.40/month
Try SendPulse for free
2. Moosend
Category: All-in-one marketing automation
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Nature of tool: Moosend is an all-in-one marketing platform designed to help businesses grow. Wes Herman’s Woods Coffee is a great case study example of using ecommerce and email marketing to grow from a single coffee shop startup to now owning over 19 locations with a large online presence. In addition to email marketing automation, it also has features
By: Guest Author
Title: 10 Cost-Effective (and Sanity-Saving) Marketing Automation Tools for Small Businesses
Sourced From: www.wordstream.com/blog/ws/2021/04/21/cost-effective-marketing-automation-tools-small-businesses
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