Even the best of marketers can be challenged in times like those we’ve all experienced over the past 12 months. But it is those who rise above those challenges that fuel the inspiration we all need to succeed in our industry.
On this blog, we’ve made a point to highlight inspirational marketing voices with lists of top marketers by discipline (B2B marketing, social media marketing, content marketing) and our famous lists of Women Who Rock in Marketing since 2010. Over the past few years, we’ve tried (not hard enough) to be more inclusive in these lists to represent women and people of color.
During Black History month, many brands have made efforts to shine a light on contributions made in the world by individuals within the black community. But why should honoring such contributions be limited to one month? For our small part, how we represent marketers of color in the content on our blog, on social networks and in marketing content as well as the influencers we work with has changed significantly over the past few years. It’s not enough, but we’re continuing to learn and grow our awareness, understanding and action when it comes to the importance of diversity and inclusion.
As I reflect on those who inspire me on a daily basis to be more, to be better as a marketer and marketing leader, the following list of women of color stand out. I encourage you to learn more about their backgrounds, achievements and to pay attention to the contributions they are making to the world of marketing and communications in both B2C and B2B.
Beverly Jackson @BevJack – in/beverlyjackson/>Vice President Global Brand and Consumer Marketing at Twitter
With past experience working at The GRAMMY Awards, Yahoo!, MGM Resorts and Activision Blizzard, Beverly now serves as Vice President of Global Brand and Consumer Marketing at Twitter. Beverly is a dynamic, senior marketing executive adept at building, mentoring and managing high performance entertainment and digital marketing teams while establishing long-term strategic relationships to drive revenue
By: Lee Odden
Title: 10 Marketing and Communications Leaders to Inspire You in 2021
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/h82AdWDXGfg/
Published Date: Thu, 25 Feb 2021 16:42:09 +0000
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