Digital marketing is something that all businesses, no matter what size, should be focusing on. Old methods of marketing are no longer working, and with so many people using their phones, tablets, and laptops for many hours each day, consuming digital media like never before, digital marketing makes sense; this is how you’ll find your new customers and how you’ll keep your old ones.
Yet, there are many mistakes that a small business can make when it comes to digital marketing, and this area is not as simple as it might initially seem. Read on to find out what some of these mistakes are so that you are aware of them and can avoid them in the future.
Not Seeking Help
There are many outsourcing services available for businesses, from invoicing to admin to customer service, and marketing is one of these services that can make all the difference. Since marketing is such a vast area, it would be difficult for a business owner with so many other things to think about to give it the attention it needs to work well.
Outsourcing your digital marketing to an expert who can, at the very least, offer you guidance and who will take care of everything if you want them to can make the difference between a lackluster marketing campaign and one that boosts your business into the stratosphere.
Not Having a Target Audience
No matter who is handling your digital marketing, there is one thing you will need to know; your target audience. It is very rare for a business to be able to make everyone happy, and if you try, you will often find you stretch yourself too thin, giving substandard products and services to many instead of excellent products and services to a few. If you want your reputation to grow, you’ll need to opt for the latter, not the former.
This is why you need to have a target audience for your digital marketing. When you know who is most likely to buy from you and enjoy your products, you’ll know how to create a campaign that speaks to them. Not only will this give you more chance of finding customers, but it will make your marketing budget stretch further and give you more for your money.
Not Being Mobile-Friendly
Being mobile-friendly is something that consumers have come to expect from any business. Browsing the internet on their mobile devices, they want to visit websites that are easy to read and navigate; they don’t want something that doesn’t fit on their screen, for example, or where the images don’t render correctly.
Since most online searches take place on smartphones, if your website is not mobile-friendly, you’re missing out on a vast number of potential customers, and your digital marketing efforts will be for nothing.
Not Tracking Your Progress
It’s great to have a digital marketing campaign up and running, and it’s great to think you’re getting some benefit from it. But are you really? Or are the customers you’re selling to coming from other sources, and the reality is that your digital marketing is doing little to nothing, even though you’re paying for it.
The only way to know for sure is to track your progress. In this way, you will be able to determine whether what you’re doing is making any difference and giving you a return on the money you’re spending.