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Want to start improving your social media presence? Not sure how to choose the best social media platform to use for digital marketing?

If you’re thinking about boosting your social media presence, it can be easy to get overwhelmed. With so many different apps and social media platforms out there, it can be hard to decide where you should put your focus

Fortunately, we’re here to help. Here are five tips you can use to choose a social media platform for digital marketing.

1. Know the Differences

One of the first things you should do when choosing a social media platform to use is to try to understand how each of them works. Instagram, for example, runs on photos and short videos while Twitter is focused primarily on short status updates.

Each platform is used in different ways, so getting an insight into the differences is the first step to choosing the one that’s right for you.

In addition to this, you should think about which platforms will best help you reach your goals. You’ll want to be sure that the platform you choose is the right fit if you want to monetize your social media channels later on.

2. Consider Demographics

An important thing to realize when choosing a social media platform is that the demographics vary on each of them. The age of users will be skewed differently based on the platform.

Older users tend to stick to platforms such as Facebook, for example, while younger people are more inclined to adopt newer social media platforms such as TikTok. Do your research and look at the numbers to find out what you can expect from each platform and how this aligns with your business.

3. Check Your Current Efforts

Another thing to think about when deciding which social media platforms to use is where your current customers are already interacting with you online. 

If you have an established business and have already created some social media pages that you haven’t been using consistently, there may be some engagement already. Be sure to check your current social media accounts and see if anybody is interacting with your business. You might also want to look for mentions on these platforms by using the search function on each platform as well.

4. Decide Who Will Be Doing the Work

One important thing to consider when choosing a social media platform is who in your business will be doing the work. Be sure that you choose a platform that your social media manager will be able to stay consistent with. The platform that is easiest to use will vary based on the person doing the work.

Consistency is key when building a social media presence, so make sure you choose a platform to use that will be easiest for your social media manager to maintain.

5. Scope Out the Competition

If there are other companies or businesses that are very similar to yours and there is a particular platform that they have a lot of engagement on, then you may also want to join that platform as well.

Be sure to scope out your competition to see where they spend the majority of their time and where people are engaging with their business. This can help when making your choice.

Choosing the Best Social Media Platform For Your Needs

If you want to choose the best social media platform for your needs, you need to consider all the advice above carefully. By thinking about all the different aspects of using social media for your business, you’ll be able to choose a platform to focus on that will get you the best results

Need more social media and digital marketing tips? Take a closer look at our blog now to find more interesting tips and advice.