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As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of standing out.

If you want to improve your customers’ experience, cultivate a connection with them, and ultimately boost sales and retention, personalizing your buyers’ journey is essential.

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Think about how traditional brick-and-mortar businesses personalize things for their patrons. Employees get to know their most frequent customers, throw in freebies they know they like, take note of the most (and least) popular products, and more. With today’s technology and some creative thinking, you can offer the same personalization in your ecommerce strategy. 

And that’s what we’ll be covering in this guide. We’re going to talk through five ways to turn your buyers’ journey into an experience they’ll want to repeat:

>Create personalized homepagesDisplay recently viewed itemsCater to locationDevelop campaigns based on user behaviorPersonalize your emailsMake recommendations

But first, let’s go over the basics.

What is ecommerce personalization?

Personalization is vital to a successful ecommerce marketing strategy. What we’re referring to is the art of delivering a shopping experience catered to individuals, based on their behaviors and the information they’ve provided to you. The more personalized you get, the more they’ll engage with your business, and the more they engage with your business, the more information you have to customize even more. The result? An interactive experience with your users that improves their satisfaction and drives the results you want.

Personalization programs can yield 20% higher customer satisfaction rates and a 10-15% increase in sales conversion rates. 

In addition, by delivering highly relevant content, you can avoid wasting time and money on marketing material they are not interested in.

What to consider before personalizing your ecommerce strategy

Before you start deploying ecommerce personalization strategies, there are important things you need to consider. You need:

>A way to collect data on users. This includes behavioral, demographic, and transactional data you collect through loyalty programs and cookies (but hopefully, first-party data). A way to analyze the collected data. From there, you can aggregate pools of visitors for specific marketing campaigns. A way to deliver an experience to each segment effectively.
By: Guest Author
Title: 5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
Sourced From: www.wordstream.com/blog/ws/2021/04/22/how-to-personalize-ecommerce-customer-journey

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