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If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more. 

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In this post, we’re going to arm you with everything you need to produce great content this month. This includes:

>A list of May awareness causes, themes, holidays, and observances. Free and easy marketing ideas around these themes, particularly for small and local businesses.Real examples of blog articles, social media posts, events, and promotions to help you brainstorm for your business.

Read on for 50+ ways to express your brand voice, engage with your audience, and show customers your creative side this May.

May awareness causes

>Small Business Week (May 2-May 8)Public Service Recognition WeekWomen’s Health WeekALSMotorcycle awarenessStroke victimsCeliac diseaseMental health

Holidays and observances in May

>Star Wars Day – May 4thCinco de Mayo and Kentucky Derby – May 5thTeacher Appreciation Day – Tuesday of the first full week in MayMother’s Day – May 9thPeace Officer’s Memorial Day – May 15thBike to Work Day – third Friday in MayArmed Forces Day – 3rd Saturday in MayGeek Pride day – May 25thNational Burger Day- May 28th Memorial Day – May 31st

May marketing ideas and examples

We’ve got loads of ideas for you for May—for Facebook and Instagram posts, blog posts, events, promotions, and more. We’ve organized them by themes and holidays, but you can find industry-specific ideas within each theme.

1. National Small Business Week

First and foremost, National Small Business Week happens annually every first week of May. The event was postponed until September and turned into a virtual celebration in 2020 due to COVID-19, but it’s back on in 2021 starting May 2.

Dedicated to raising awareness about small businesses and celebrating the hard-working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:

>Run a deal-a-day for the week, promoting different products/services each day. Or, run an online sale with a link to your landing or product page in your Instagram bio.
https://businessleadstraffic.com/2021/04/02/5-steps-you-can-and-should-take-to-improve-your-core-web-vitals-now/