Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.
While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize your campaigns to be sure you’re reaching the right users with the right products and in the right way.
In this post, I want to take you through some of my favorite ways to be sure I’m doing just that.
6 steps to customize your Facebook Dynamic Product Ads
There are several different elements within Facebook Dynamic Product Ads that you can customize, including ad text, prices, frames, image presentation, ad formats, intro cards, and more. Let’s take a closer look at each one.
1. Leverage dynamic text from your feed in ad copy
When writing your ad text, Facebook allows you to pull in text dynamically from your feed to make the ad is as cohesive with the products being shown as possible.
When you’re in one of the text fields, client on the + button at the end of the field and you can see the full list of variables available.
Depending on how you want to frame your products, you can use any combination of these to make a compelling ad.
You can either use these as the sole text in the space, or you can write custom messages around the dynamic fields to still reflect your brand.
2. Customize images with prices/frames
In addition to the text, you can also spruce up your images from your feed as well. The first way is the most basic, but it can have a big impact.
By: Michelle Morgan
Title: 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance
Sourced From: www.wordstream.com/blog/ws/2021/03/10/customize-facebook-dynamic-product-ads
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