The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.
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In this post, I’m going to cover seven common mistakes advertisers make when running Facebook ads:
>Letting your ad creative get stale.Optimizing for the wrong objective.Failing to understand budget controls.Over segmenting audiences.Not checking audience overlaps.Controlling placements rather than customizing.Failing to nurture top of funnel audiences to bottom of funnel.
For each mistake, I’ll explain how to avoid them and provide resources that can help.
void these 7 Facebook ad mistakes
Some of the best lessons we learn are from mistakes. But who says they have to be your mistakes? Here are the most common ones I’ve seen that you can learn from.
1. Letting your ad creative get stale
Have you ever been on Facebook and felt like you were seeing the same ads over and over and over again? We all have. It’s not enjoyable for you, so why put your audience through it?
Not only can ad fatigue cause your performance with those assets to decline, but you’re also creating negative mental associations with your brand in your potential customers’ minds.
Although making new creative is likely one of the more time-consuming actions for social ads, there are some ways to help cut down on the time it takes to churn out more ad creatives:
Look around for inspiration
Looking at other Facebook ad creatives can be a great way to get ideas for new posts. The ads don’t even have to be from your industry or vertical as you’re mostly looking for layout, tone, and creative ideas. Facebook has its own page aptly named Facebook Ads Inspiration, but there are also lots of blog posts out there from agencies you can find with a simple Google Search.
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Image source
Use stock images
One misconception I come across is that all creative has to be entirely unique and custom created. Although that certainly is the dream, it’s not the case when there are plenty of sites that curate free or low-cost stock imagery for reuse. Don’t be shy about using stock
By: Michelle Morgan
Title: 7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Sourced From: www.wordstream.com/blog/ws/2021/05/05/facebook-ad-mistakes
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Did you miss our previous article…
https://businessleadstraffic.com/2021/05/04/8-tricks-to-come-up-with-unique-blog-ideasfast/
