I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns.
Okay, sure, that makes sense.
But content marketing is constantly evolving. That makes our jobs difficult to describe, exciting to execute, and satisfying to see in action.
Content marketers have to be ninjas in their field, combatting stale content types, being vigilant about their audience, and sneaking in ways to repurpose content. And whether you’re starting from scratch or looking to refresh your existing strategy, one of the best ways to learn is by example.
So we’ve rounded up seven of our favorite content marketing examples you can model after to keep your audience interested. We’ll cover:
>Both written and audio content marketing examplesWhy they workHow to apply them to your strategy
Exceptional written content marketing examples
While I just talked some smack on the writing and blogging side of content marketing, it’s *my* favorite aspect of the job. And I have a few favorite creative ways to consume written content. So let’s talk about some awesome content marketing that goes beyond just blog posts.
1. Walt Hickey and Numlock News
If you haven’t heard of Walt Hickey’s Numlock News, I highly recommend subscribing to this email newsletter. Like many email newsletters, it focuses on news of the day, but through the lens of numbers.
I’m a big fan of Walt Hickey’s writing (or his copywriter). The team makes pretty mundane or confusing statistics intriguing and explains it in plain English for those of us who aren’t mathematicians.
This is the type of news I can get behind: by the numbers, short and sweet, and charming to boot.
By: Mary Lister
Title: 7 Truly Exceptional Content Marketing Examples You’ll Want to Model After
Sourced From: www.wordstream.com/blog/ws/2021/05/07/content-marketing-examples
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