Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it.
That’s why I’m sharing nine tips for stronger blog post titles here:
>Avoid words that sound like spamCheck the SERP for numbersRemember your keywordFollow a “how to” formulaAdd bracketsUse the first personInclude your audienceStress speed Make the value clear
First, let’s cover why it’s important to spend the extra time getting these tricky titles right in the first place.
Why should you spend extra time on your blog post titles?
Your blog post titles deserve extra attention because they’re often the first thing your potential reader sees. This is especially true on the Google SERP, where your title has a huge impact on your click-through rate and, because of this, your organic traffic.
Now, it might seem like a lot of effort to devote to what’s often the first or last 60 characters of your content. But with the potential to boost CTR and organic traffic, your blog posts titles are worth the extra time.
In fact, according to an Orbit Media study, bloggers who spend time drafting and workshopping their titles see better results.
How to write stronger blog post titles
We’ve shared tips for writing better headlines for your blog posts before, and those tried-and-true tactics are still great to use. But there’s recent industry data and a slew of new content marketing trends to consider. With that in mind, here are nine ways to write blog post titles to entice your audience and boost your traffic.
Here we go.
1. Avoid words that sound like spam
With over two billion blog posts published each year, it’s no wonder that common phrases go from recognizable to cliche quickly.
Take “ultimate guide,” for instance. Interest in these has pretty much declined over the past few years, and it’s more than halved in the last decade. Why? Because we see ultimate guide so often in the SERP that the modifier becomes boring—and, if we’re being honest, lazy.
By: Céillie Clark-Keane
Title: 9 Tips for Writing Irresistible Blog Post Titles
Sourced From: www.wordstream.com/blog/ws/2021/04/06/irresistible-blog-post-titles
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