The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get its jobs done faster.
This is particularly true when it comes to cognitive functions, such as remembering, problem-solving, and, what we’re talking about today—decision making. When it comes time to make a judgment or act, the brain largely relies on past information it has stored in order to quickly reach a verdict—even at the expense of the quality of the decision.
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So in terms of consumers making purchasing decisions, being aware of these shortcuts can help you to understand, predict, and leverage their behaviors in your favor. No, you’re not looking to maliciously manipulate your prospects and customers. But yes, there are ways to influence their actions—actions they will be glad they took.
In this article, you’ll learn six psychological principles you can leverage in your marketing and influence the buying decisions of your prospects.
>Social proofAnchoringReciprocityCommitment and consistencyMere exposure effectParadox of choicePygmalion effect
Let’s begin.
7 marketing psychology tactics to influence purchasing decisions
For each of the seven tactics in this post, we’ll explain what each one is, offer some simple examples, and then provide specific ways you can leverage them in your marketing strategies—whether for your website, product pages, landing pages, and more.
1. Social proof
This term was coined by the author Robert Cialdini in his book Influence. It’s the idea that people tend to follow others in novel situations where “appropriate” behavior is unknown to them. Such conformity is practiced by people so that they are liked and accepted.
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Here are a few ways you can use social proof to influence buyer behavior.
Add testimonials to your website and landing pages
The most common example of social proof is the testimonials you often see on a product’s landing page And Visitors feel more confident in conforming to existing
By: Guest Author
Title: 7 Ways to Influence Buyer Decisions with Marketing Psychology
Sourced From: www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology
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