Online marketing is more entertaining and full of unknowns these days as the latest technological advantages of viral videos are streaming live advertisements and mesmerizing visual effects, ultimately attracting the attention for a new or existing brand. However, with so many variations to develop viral videos, the creativity of some marketing strategies can get misunderstood causing more confusion than attraction. Which is why we address a few advantages of viral videos, to help you develop the right online marketing strategy for your brand.
Continuing the efforts of developing video content should remain strong with your goal to still make your video go viral. An article once compared the terms of investment-to-value ratio to viral videos, breaking them down to be the most economical efforts a brand can put out for itself. Even if only one video hits the charts for this industry, you’ve opened new doors and paved a new path for a good branding opportunity.
The key is to keep your brand on a good, and soon to be a great, path. We break down key strategies to show you the advantages of viral videos and the success that follows.
These viral videos can be the beginning to a new branding image for you, your book or your company, or these videos could be the key to rebuilding your brand.
Below we reveal three advantages of viral videos to highlight the importance and value your brand can take from this strategy. So take the time to consider the viral videos and how each of these advantages can help you and your brand.
Advantage 1: Serious Message Shared with Humor
Adding humor to the message of a brand or to a specific product will likely grab more viewers attention than a black and white video strictly selling off bullet points. Think about what grabs your attention while surfing the Internet, is it the colors, the words, the images, or is it the non-stop action, the voices or the music? It could be a blend of these things that draws in your attention, but ultimately its the humor and connections that keep your eyes glued to that screen and more importantly that message or product.
Take for instance this in-flight safety video “Fit to Fly” by Air New Zealand and starring Richard Simmons. Instead of hearing a monotone flight attendant blast the in-flight instructions over the airplane’s PA, this Fit to Fly video is literally a fitness video on flying safely. Adding humor to attract passengers attention to hear the serious message of flying safely is a brilliant video that has now gone viral.
A great video can still have the necessary information for your product or brand, but consider adding appropriate humor to attract and keep viewers attention of your message.
Advantage 2: Inexpensive
The cost of viral videos is very low, most are uploaded at no cost at all. While streaming online videos for free or at a low cost, you can also consider viral videos uploaded as a television commercial. However, consider the volume of investment that goes into primetime shows, networks and specific events airing on the television, and the costs that rise during these times.
If you’re on a budget then start your viral video campaign online. Stream from social media sites, or upload to other video sites like Metacafe. This particular video site connects your brand with targeted audiences by placing your video into their viral engine. With their well-known selection of videos and categories, the views of your video will likely reach a broader audience and more specifically your targeted audience.
Advantage 3: Entertaining
Entertaining your audience is key when attracting their attention span long enough to absorb your image or message, freshly preserving your brand in their minds. So whether your entertainment includes setting goals for your target market, creating contests or challenges, your audience is looking to be impressed with enjoyment.
Just look at the ALS Ice Bucket Challenge, which raised more than $100 million for this viral video challenge. Receiving more than 2.4 million unique video uploads to social media sites for this related Ice Bucket Challenge who knew the attraction of this video would have this outstanding success. It all began with that one click and 2.4 million actions later, this viral video is a success!
Accurate predictions of how far your video will go viral are highly unlikely, however what is likely is the advantages of viral videos. So utilize this information to your benefit and remember, it might only take one upload to build a successful brand.