Touchdown on Mars – DigitalSevaa.Com (Follow us for latest Digital Marketing Trends,Tips,Products and More)

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“Touchdown confirmed! Perseverance is safely on the surface of Mars, ready to begin seeking the signs of past life,” Indian-origin scientist Dr Swati Mohan, Perseverance’s landing engineer, announced as one of NASA’s advanced rovers landed at Jezero Crater.

Nicknamed Percy, the car-sized, plutonium-powered vehicle was launched on July 30, 2020, from Cape Canaveral Space Force Station in Florida and travelled 293 million miles (472 million km) to the Red Planet in a “search for signs of past life”.

NASA Perseverence Rover — *[Image Credit: NASA Official Twitter]*

The rover will investigate the rock and sediment of Jezero Crater’s ancient lakebed and river delta to characterise the region’s geology and past climate, and will also look for signs of microbial life on Mars. In fact, NASA is also looking to bring the samples of Martian rock and regolith back to Earth as early as 2031.

As Neil Armstrong once said: “That’s one small step for man, one giant leap for mankind,” with this Mars mission, we Earthians will be more close to finding life on another planet.

The Interview

In an exclusive conversation, four partners at early-stage venture capital fund Endiya Partners — Sateesh Andra, Abhiram Katta, Abhishek Srivastava, and Dr Ramesh Byrapaneni — discuss the Rs 500 crore Fund II and the kind of startups they are looking to back, among several things. The partners also talk about navigating the pandemic, and how they help entrepreneurs beyond just writing cheques.

Editor’s Pick: Turning Point

Sometimes a problem leads to an idea, and that idea becomes a venture. This is what happened with sisters Shabna Salam and Shaiba Salam, and led them to launch their lifestyle and fashion ecommerce platform Maneraa in 2019. The sister realised that fashion is no longer the domain of the urban elite, and decided to focus on youth in Tier-II and III cities with their curated platform. The Pune-based ecommerce startup is “made in India, made for India.” Read more.

Startup Spotlight

A D2C fashion startup getting back from zero revenues amidst COVID-19

Bewakoof, a direct-to-consumer (D2C) fashion brand startup, has displayed its mettle to stand on its feet again. Founded in 2012 by two IITians Prabhkiran Singh and Siddharth Munot, Bewakoof is a youth-oriented online fashion brand. In FY20, the startup registered a revenue of Rs 200 crore. But, it saw its revenues come down to zero when the nationwide lockdown was announced last March. Read more.

News & Updates

The invite-only social audio app Clubhouse has hit 8.1 million downloads, with the user growth skyrocketing following the appearance of Tesla and SpaceX Founder Elon Musk, garnering attention in the UK, Germany, Japan, Brazil, and Turkey.

Zoom Chief Executive Eric Yuan said that the pandemic-induced lockdowns resulted in a 70X increase in the user base in India from January to April 2020. He said the app has over 2,500 schools in India as members.