Image credits: bertholdbrodersen/Pixabay
BeenThereDoneThat, a London-based creative consulting startup, announced on Tuesday that it has raised $6.5M (approx €5.6M) in a Series A round of funding led by VC firm Beringea with participation from individual investors.
Fund utilisation
BeenThereDoneThat will use this funding to invest in talent, infrastructure and technology to fuel its platform’s growth.
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“Our Open Talent network is designed to deliver results at scale and speed,” says Ed Rogers, co-founder of BeenThereDoneThat.
“Through our first-of-its-kind community, we are committed to connecting our talent with purpose-driven work while providing our clients’ customised solutions through our codified process,” he adds.
BeenThereDoneThat: What you need to know
BeenThereDoneThat was co-founded by David Alberts and Ed Rogers in 2015 inspired by Raphael’s ‘The School of Athens’ that depicts the greatest thinkers of the classical Greek era.
“It’s a touchstone for what we do, how we do it, and why. We’ve been working this way since 2014, but our model is not exactly new, it was first invented in 1509,” mentions the co-founders.
BeenThereDoneThat connects companies with c-suite-level creative and strategy officers to help them tackle marketing and advertising challenges.
“Our mission is to harness the world’s best thinkers to solve the world’s toughest problems. With this next chapter of growth, we’re aiming to bring our model to more and more companies and categories to make an even bigger impact,” says Alberts.
“We believe this is the future of business – defining the right problem and identifying the right experts to solve it,” he adds.
The company has built a community that links a network of chief strategy, chief innovation and chief creative officers with more than 20 years of experience to help companies solve their branding and marketing problems.
The UK company has developed its own consulting methodologies that begin with a problem definition process where a team of experts is handpicked to provide clients with a range of actionable solutions.
The company works with a range of clients from multinationals to start-ups, and on assignments ranging from a sustainability strategy, creative, brand strategy, innovation, consulting, business capabilities, and training.
At present, the company’s clients include Fortune 100 and Fortune 500 firms across various categories, including CPG, automotive, consultancies, and more.
According to a report from BusinessInsider, the company claims it grew revenue by 55 per cent to $9.5M (approx €8.3M) in 2021. The US Ad Council’s “It’s Up To You” campaign to tackle COVID-19 vaccine hesitancy was developed together with the startup.
Investor
Based out of Michigan, Beringea is a transatlantic venture capital investor that currently manages $700M (approx €612M) in funds and more than 60 portfolio companies across the U.K., Europe and North America.
The VC provides patient capital and a global footprint to back founders throughout their journey, helping them overcome barriers to scale and build international success stories.
“BeenThereDoneThat’s approach to both talent and strategic problem solving is remarkable,” says Carrie Babcock, Investment Manager at Beringea. “Beringea is proud to have BeenThereDoneThat as part of our portfolio and support them as they execute on their mission.”
How partnering up with Salesforce helped him succeed!
