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Dekel Wiesman, VP Marketing at TrenDemon takes on organic vs. paid social.

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Episode Summary

Dekel Wiesman, TrenDemon’s VP Marketing, compares paid and organic social media to identify when it’s best to pay for social media. Dekel even challenges host Jennifer Gutman of Oktopost to consider incorporating earned social media into the mix.

Dekel calls out the importance of finding a single source of truth as a marketing leader when it comes to trusting technology and data, noting that this can only be achieved when all tools in a MarTech stack are speaking the same language.

He even reveals some of the tactics he’s used, not only to get people to the website but also how he’s creating and taking TrenDemon potential buyers on a phenomenal customer journey.

Meet Dekel

Dekel Wiesman is a Marketing & Business Development executive with extensive professional experience spanning over 15 years. In his current role as Vice President of Marketing at Trendemon, a Web Personalization & Account-Based Journey Orchestration for B2B Marketers, Dekel is leading the Marketing efforts on all fronts to ensure a prosperous product-led hyper-growth.

Formerly serving as Senior Director of Marketing at Medallia, the world-leader in the Customer Experience (CX) management software, and at Panaya, Infosys’ portfolio SaaS-based Change Intelligence solution – Dekel’s vast expertise scope include Go-To-Market strategies; Product-Market-Fit; Demand Generation, Brand Building, Digital Transformation; Mobile & Social Media management; And the establishment of global Marketing & Sales teams with acquaintance both in B2B as well as B2C industries.

In the past, he oversaw the EMEA Digital Marketing department at the British Council, and prior to that – helped shape the first Digital strategy for Pelephone Communications, Israel’s largest Telco operator. Earlier in his career, he served as a tech journalist and reporter for several well-known news publishers and media outlets in Israel.
In addition, he also provides CMO advisory services, tactical and strategic consulting for early-stage up to enterprise ventures, as well as a sought-out keynote speaker, lecturer, and workshop facilitator in the fields ranging between marketing, technological innovation, social networks, and growth in start-ups.

Dekel holds an MBA with a major in Marketing as well as BA in Management & Communications from a prestigious Israeli college.

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Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.
Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

Catch all episodes here.

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