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Image credits: SimplyTV GVIDI

Copenhagen-based Simply.TV, a TV metadata provider, announced on Monday that it has acquired Dutch EPG and metadata specialist GVIDI, marking its first acquisition. The terms of the deal have not been disclosed. 

As a part of the acquisition, Simply.TV will add about 25 customers served by GVIDI via its Basic EPG, GVIDI EPG, GVIDI Movie, and GVIDI Discovery products.

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Simply.TV has been working with several leading manufacturers to transition from old-fashioned and traditional UIs to advanced functionality that enables retention and increased consumption across all TV platforms. 

GVIDI: What you need to know

Based out of Heemstede, the Netherlands, GVIDI is on a mission to utilise the potential of a personalised viewing experience by enriching EPG data and facilitating multi-media linkages. The company helps clients optimise their entertainment experience while maximising pay TV revenues by guiding customers to their preferences.

GVIDI’s Managing Director, Tijn Smithuis, says, “When selling your business, you look for the perfect match for your customers, employees, and strategic fit of the joint company. When the conversations kicked in, the perfect match was obvious. GVIDI was founded on the belief that established vendors’ technical deficits prohibited TV operators from innovating and expanding their TV services. Simply. TV’s industry-leading technology and product stack, combined with their team’s customer-obsessed approach, will enable GVIDI customers to benefit from an advanced portfolio of metadata and EPG products. Together, we will show the market that metadata is fun, easily implementable, and will take the navigation and UI of TV platforms to the next level.”

Simply.TV: What you need to know

Simply.TV provides TV metadata and content discovery services on a global scale across linear and non-linear sources. 

Powered by AI & ML, and with efficient editorial workflows, Simply.TV’s metadata enables streaming services, broadcasters, and TV operators to unlock and monetise on new growth opportunities.

Daniel Rühmann, Simply.TV COO, says, “GVIDI’s solid base of Pay TV operators, broadcasters, and CE-manufactures compliments the Simply.TV customer portfolio and the GVIDI team will add substantial technical, operational, and commercial leadership. Acquiring GVIDI is a natural next step to accelerate growth after winning several Tier 1 operators and CE manufacturers this year. In addition, the acquisition enhances our trusted one-stop shop for TV operators, broadcasters, and customer electronics clients needing metadata across linear and OTT metadata.”

“With Simply.TV’s advanced content discovery portfolio and GVIDI’s team of EPG professionals with a proven customer track record, we are creating an unbeatable team. The combined skills and expertise will provide real business benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally,” adds Rühmann.