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Fashion marketplace Myntra on Wednesday announced the launch of Beauty edit of its widely successful Myntra Rising Stars (MRS) Program as it tries to spotlight D2C brands on its platform. 

The company plans to onboard 300 to 500 D2C brands by the end of the year under its Beauty edit of the program, it said in a statement.

Myntra launched this programme for fashion, apparel, and accessories last year, which included brands like Rare Rabbit, Snitch, Fable Street, Bewakoof, Bliss Club, UpTownie, Giva, and Neemans. Myntra claims some of these brands witnessed average growth of 2x in the demand through these community-driven partnerships. 

“Founders lean on each other to understand how they can grow their business. They can reach out to more consumers. We want to give that platform to these founders to see success in the country,” Sharon Pais, Chief Business Officer, Myntra, told YourStory. 

The programme offers a suite of growth services, including dedicated account manager and optimised cost structures, which tones down customer acquisition costs and helps in formulating cost effective outreach strategies. They will also be able to add Same Day/Next Day delivery. 

Brands under the MRS also get an enhanced visibility across home and category pages with better traction on search results. These brands will also have an opportunity to collaborate with Myntra for advertising campaigns, promotions, and platform events like End of Reason Sale. 

Myntra said it is actively reaching out to brands and is also heavily advertising brands. Brands that are keen on being part of the program can also reach out to the company.

It will look at those brands which have a good brand size, social media, followers, and product uniqueness for consideration under the MRS programs.