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A Few Concepts to Consider Before Pursuing a Startup


If you have a business idea, you might want to make it a reality. Not just anyone can do that, though. You need determination and to have the follow-through to actually implement your vision.

Let us take a moment or two to reflect on what it takes to bring your startup from an abstract concept to a working business model that’s going to make you some money.

It Helps to Be Technologically Savvy

Whether your startup idea involves a distributed marketing platform or something much less complex, if you have some technological know-how, that’s going to be a huge plus for you.

It’s true that occasionally, you might come up with a startup idea that you feel is going to have few technological requirements. Consider this, though: even if you’re making something with your hands, like the crafts you might see on Etsy, you’re still going to need a well-designed website to show them off. You’re probably going to require social media representation to announce to your niche that you’ve arrived.

You might need a flashy marketing campaign. If you have remote workers that are part of your team, you’ll have to set up a software suite for them to use. In other words, what begins as a relatively simple startup idea might require a lot more than you think. If you’re not at least somewhat technologically aware, that’s going to put you at a disadvantage.   

Fewer Startups Succeed vs. Ones that Fail

Whatever your startup idea is, you’re probably going to think it’s the most brilliant thing since sliced bread. There’s nothing wrong with feeling that way. If you’re not confident that you have a dynamite idea that’s sure to succeed, then what’s the point of trying to get it off the ground?

At the same time, you have to be realistic. You should know that more startup ideas sputter and fade-out than make it to prominent status. Think about it like restaurants: about half of the ones that open fail within the first year they exist.

You Must Come Up with a Concrete Business Plan

All startups begin with an idea, but if you’re serious about making your vision happen, the next step must be devising a professional-looking business plan. If you don’t really know how to make one, do some research. There are even freelancers that you can bring in who can assist you in devising one if you’re still not sure you’re up to it on your own.

The reason why you need that business plan is that you’re going to need money. Unless you already have all the ready cash that you need, you’re probably going to need to attract some investors.

That’s seldom easy. You can approach a venture capital firm, or you might go to a bank to secure a loan. You may even try to get a family member to loan you some money if you know they have it to spare.

Whoever you approach, though, if you have a pie-in-the-sky vision, but you don’t have a professional business plan to back it up, they’re not going to give you the money you want. If you work out every possible detail before you go looking for startup money, you have a better chance to get that necessary funding.

Be Ready to Adjust on the Fly

Even once you get the money that you need, you still can’t guarantee your idea’s success. You can start to get the ball rolling, coming up with the raw materials you need, hiring staff members, getting the right insurance policies, and so forth. However, you should know that nothing is ever likely to go as smoothly as you hoped.  

You should not think that something might go wrong, but rather that it definitely will at some point. No complex business ever gets off the ground without running into at least a few curve balls or misadventures.

You need to have infinite patience and be ready to develop backup plans if a supplier doesn’t come through with what you need, one of your employees doesn’t work out like you hoped, or if anything else goes awry. Fortitude and flexibility will be your greatest weapons as you try to get your business going during those first few months.

You should also try to remember that no business empire became a powerhouse overnight. You might want to be Jay-Z or even Jeff Bezos, but anyone who found mainstream success built themselves up gradually.



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