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Amsterdam-based Spotzer, a digital marketing solutions company, has raised an undisclosed amount of funding from Pride Capital Partners and Belgian investor AtlasInvest Holding. The aim of this investment is to support Spotzer’s growth strategy. 

With this development, Pride Capital Partners and AtlasInvest Holding have together acquired a majority of shares in the company. Lars van‘t Hoenderdaal, Partner at Pride Capital Partners, comments, “Spotzer has been in our portfolio since September 2017 so we know the company and management for quite some time now. We are supporting Spotzer Digital to bring them to the next phase of scalable growth.”

Creating online content for SMEs

Founded in 2006 and currently led by CEO Peter Urmson, Spotzer is a media group that provides full-service solutions for creating and maintaining online content for search engines and social networks.

The company’s solutions feature websites, videos, mobile sites, and social media, with all packages including a combination of creative services and ongoing services to refresh, redistribute, and further optimise material to improve search rankings.

Currently, Spotzer has a team of about 125 employees. It provides fully integrated, white-label solutions for enterprise businesses such as Wix, Telstra, IONOS, Orange, FCR Media, and ItaliaOnline with large databases of SMB customers who want a digital marketing solution to help their business grow.

Peter Urmson says, “We have evolved from being a fulfilment house of basic websites to a full Digital Marketing Solutions business that is scaling. With the ongoing support of Pride Capital and AtlasInvest, we continue to grow our business.”

Recent developments

Earlier this year, in April 2021, Spotzer launched SpotzerSearch. The company upgraded and extended its SEO and SEA solutions. For SEO, Spotzer has added competitor analysis and competitor keyword tracking, which allows customers to see how their website is performing against their closest competition. As for SEA, Spotzer has developed a new set of tools which optimises paid search or display campaigns on either Social, Bing or Display.

Prior to that, in February 2021, the company launched its Sales-as-a-Service suite, wherein it helps its partners grow their revenue by upselling to their existing customers. The service assists in increasing its clients’ online presence, generate leads and grow their ROI online.

According to its website, the technology-powered agency has produced over 700,000 online digital solutions to date.

A brief about Pride Capital Partners

Pride Capital Partners is a specialised private debt firm that finances profitable and growing companies in the software and ICT segment. It invests in scenarios such as growth, acquisition and management buy-out (MBO) transactions and focuses on the Benelux and D-A-CH regions.

Pride Capital has offices in Amsterdam and Cologne. It is financed by its own shareholders, family offices, (former) entrepreneurs and institutional investors. 

Some of its portfolio companies include The Valley, Fairbanks, Bright River, Bluefield and the German companies eKomi and Link11, among others. Former portfolio companies are, for example, Talkwalker, COYO, Onguard, and KAIROS.

The Belgian backer 

Founded in 2007 by Marcel van Poecke, AtlasInvest focuses on investing in energy assets and has successfully acquired and sold energy companies operating in both conventional and renewable energy. 

Through its partnership with the Carlyle Group, AtlasInvest also manages the Carlyle International Energy Partners funds. These Carlyle Group funds manage more than $7B of assets and invest in conventional energy businesses globally (outside of North America).