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Image credits: Folean

Content is king! Creating ideal content takes time and is effort-intensive. With a staggering amount of content uploaded daily, yours must cut through the noise. However, given the resource crunch and remote settings created by the COVID-19 pandemic, creating perfect content can be an arduous task. 

This is where automating content creation processes can help streamline content creation and marketing efforts, saving time while also laying a solid foundation.

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Taking advantage of this need is Foleon (previously Instant Magazine), an Amsterdam-based content creation platform that makes  creating interactive content easy. The Dutch platform provides B2B companies with an intuitive drag & drop editor and interactive Foleon Doc format, enabling them to create bespoke digital content experiences. 

Funds & its utilisation

Recently, Foleon raised $10M (approx €8.5M) in Series C funding from existing investors Connected Capital and Newion, supported by debt from ABN AMRO. 

“With this funding, we’ll double down on team growth and product development to extend our leadership in the digital content creation space,” says Daan Reijnders, CEO and co-founder of Foleon. 

The funds will be deployed towards developing the Foleon platform around two main themes: business user optimisation and collaboration.

“We’ve been very intentional about building Foleon as a platform that empowers anyone in a business to create exciting, engaging content,” says Joost Galama, CTO and co-founder.

Further, the funds will be used to accelerate product development to build more features that can fuel creativity and collaboration with the Foleon platform. 

“It’s an exciting time for us and our customers,” Galama added.

The company’s product roadmap also includes optimising the drag-and-drop editor to be more efficient and intuitive for business users, adding new features and options for dynamic content creation.

Investors

Connected Capital is an independent investor, focusing on European companies offering differentiating SaaS solutions for the business market. The company provides both capital and intensive support in making strategic choices and realising international growth.

Mathijs Robbens, the Managing Partner at Connected Capital, says, “We strongly believe in the power of the Foleon platform, and the series C investment will further support Foleon to become a household name in the B2B content marketing industry.”

Newion is a venture capital firm based in Amsterdam, focused on early-stage investing in business-to-business software companies in the Benelux.

Frank Claassen, the Managing Partner at Newion, says “We’re in this business because we love nothing more than supporting Dutch B2B businesses in scaling up and gaining international customers and recognition. We are confident that Foleon is absolutely on the right path to grow and flourish in the international B2B content experience space.” 

Leadership team expansion

Besides funding, the Dutch startup has also strengthened its leadership team. It appointed Annemieke Matthijsen as Head of People and Richard Tieleman as Chief Financial Officer.

“Foleon’s new Head of People, Annemieke Matthijssen is joining the team to grow employee engagement, create programs for career development, and ensure employee effectiveness as Foleon scales,” says Reijnders,

Richard is joining Foleon’s C-suite, which further consists of CTO and co-founder Joost Galama, CMO Anoma van Eeden, and CEO and co-founder Daan Reijnders. 

Content creation platform

Founded in 2013, Foleon’s mission is to empower everyone to create the content their audience craves. 

Today, content format is crucial in capturing and keeping the attention of buyers, who now expect their buying experience to be the same in B2B as in B2C.

So far, the company has amassed over 1,400 customers globally, publishing more than fifty-thousand content assets.