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If you’re hoping to reach your audience where they are, the best way to do it is via social media. Today’s digital marketplace may be crowded, but with the average social media user spending over 2 hours per day on their platform of choice, it’s a great opportunity to build your brand online.

That said, growing a social media following is easier said than done! If a lack of likes and followers has you feeling as if you’re throwing your content into a void, you’re in good hands. We’ve put together a quick guide on everything you should know to gain followers fast.

Pick the Right Platforms

At the end of the day, the best way to grow your social media following is to be where your audience is. If you haven’t already researched your target audience, now is the time to do so.

What platforms do they use, and how do they engage with them? At what time are they online? What kind of posts and responses do they expect from brands they interact with?

Create the Right Content

Another reason to know your audience is that highly targeted content will always help you earn more followers than generic content.

Creating helpful, engaging, and relevant content that is valuable to your audience does a few things. First, people are more likely to follow brands that share valuable information. Next, your current followers are more likely to share posts with friends if those posts are helpful or engaging!

Analyze the Competition

Look for other brands and influencers that are performing well in your niche. What are they doing that you aren’t? Adopting some of their best strategies can help you gain followers fast!

Focus on Interactive Engagement Strategies

In addition to adopting strategies from your competition, the best way to grow your social media following is to focus on engagement. No matter who you are or what you sell, there are a few tried-and-tested tactics you should try:

• Hold contests to encourage people to like and follow your accounts
• Give away random prizes and freebies to followers who perform certain actions
• Request feedback from your followers and follow up with posts that show you’ve listened
• Respond to DMs as soon as possible, especially messages regarding customer service
• Encourage followers to tag others who may enjoy or benefit from a post you’ve made

By interacting with followers frequently, you show that your brand is approachable, helpful, and relevant—which is just what you need to encourage more people to follow you.

Consider Paid Services

If you’re hoping to stand out from the crowd—especially if you want to do it fast—paid services can be an effective shortcut. Consider investing in paid social ads to promote your content, for example, or partner with a service like SocialBoosting to grow your account fast. These tactics can help you increase engagement and conversions much faster than you would via organic methods.

Start Growing a Social Media Following Today

At the end of the day, it’s hard to get around the fact that most strategies for growing a social media following will take time. The strategies above, however, will help you ramp up your total number of followers at a slow and steady pace—or a fast one, if you’re able to budget for paid social media services. Be sure to put these tactics into practice to earn the followers your brand needs!

Looking for more of the business tips that make a difference? Be sure to check out our other helpful guides for additional insights.