Ananth Narayanan on Mensa Brands’ profitability

Post author:Yash A
Post published:June 1, 2022
Post category:Digital Marketing Latest Trends 2021
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Reading time:9 mins read

The journey of Mensa Brands is one that most entrepreneurs dream about.

Within six months of its launch last year, the roll-up ecommerce startup became a unicorn, crossing $1 billion in valuation. Now, the Bengaluru-based company reported that it turned profitable, with a net revenue run rate of Rs 1,500 crore in the first 12 months of operations.

The Thrasio-style startup was founded with a vision to take India’s D2C (direct-to-consumer) brands global. Presently, it works with 20 brands.

“Structurally, our model is a profitable one. We have been very careful about how we grow, without using subsidies and making sure the brands are all individually profitable,” Ananth Narayanan, Founder and CEO, Mensa Brands, tells YourStory.

Next target? Rs 3,000 crore revenue run-rate in the next 12 months.

Read the full story here.

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