Mehul Reuben DasJan 11, 2023 12:18:39 IST
Apple is on a spree to cut ties with its third-party suppliers and reduce its dependence on them. To that effect, the Cupertino-based tech giant is planning to start making displays for their own devices and cut ties with Samsung and LG.
Apple will start making its own custom displays for mobile devices like the iPhone and Apple and plans to start using them as early as 2024. As per a Bloomberg report, this move is in line with Apple’s efforts to reduce its dependence on other technological partners.
After cutting ties with Qualcomm and Broadcom. Apple has now decided to ditch Samsung and LG, and start making their own custom displays for iPhones and Apple Watches. Image Credit: Apple
Usually, Apple sources display panels for the iPhone and Apple Watch, primarily from Samsung and LG. Apple also has a couple of other suppliers Japan Display, BOE Technology, and Sharp.
Apple will start the transition with the top tier of Apple Watches, starting in 2024. As part of this, the Apple Watch will also switch from OLED displays to micro-LED displays. Apple “plans to eventually bring the displays to other devices, including the iPhone.”
This means that compared to the current generation of Apple Watches, the next-gen watches will offer much brighter displays and more vibrant colours, with better viewing angles.
The effort is being spearheaded inside Apple by Wei Chen, the head of Apple’s display technology group. This group operates within John Srouji’s Hardware Technologies division.
Apple had stepped up its efforts to switch over to micro-LED from LED in 2018 and had planned to release its first micro-LED product by early 2020. However, the project had a number of issues, mainly because of high costs and a few other technical challenges. Because of this, it’s possible that the 2024 target outlined today could be pushed until 2025.
Apple has been planning to drop most of its technology partners and has already dropped Qualcomm and Broadcom as partners for wireless connectivity like WiFi, 5G and Bluetooth. Earlier, Apple had also ditched Intel and their CPUs, and went on to design and create their own Apple Silicon processors for the Mac starting in 2020.
Apple will still rely on external suppliers and other manufacturing partners to handle the mass production of their displays, but it has “designed the new displays and devised their manufacturing process” entirely in-house.
