BigLaw: A Long Investor In The Branding Market
The BigLaw BrandIn our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw - the world's biggest and most successful law firms - tend…
Brand Values? 4 Ways to Make Them Come Alive
If you’re an entrepreneur ready to grow your small business, the chances are that at some point you’ll have asked yourself: what does my company stand for? What’s important to…
Sharp and witty, Vaneet Moudgil’s ideal role model is his own self 10 years down the line
“I come from a family of doctors. Both my father and grandfather were doctors...but I was a nalayaak. After my +2, I could not crack the medical entrance exams and…
Twitter Etiquette
You must have heard about it by now! It is a social media tool where you chat about anything you want to, you can be sociable or tweet about specialisms,…
Behind the Success of ‘Natural’ Beauty Startups in India
Indians have always been perceived to show up late at a party. By that analogy, we are referencing prominent global trends that have taken their sweet time to reach the…
Why Your Business Should Invest Into Direct Mail
Like any good entrepreneur, I'm always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the…
5 Warning Signs For A Startup To Avoid Failure
A startup can go on for months without paying attention to some warning signs which indicate imminent failure. The startup journey would be smooth until suddenly problems keep popping up…
This entrepreneur, who sees Donald Trump as his role model, believes his biggest achievement is yet to come
Cheerful, confident and easy-going: These are some of the traits that describe Piyush Goyal of Goyal Knitwears. Piyush loves to enjoy life to the fullest: He likes to travel, listen…
Where Social Media Is Headed in 2020
Social Media Trends to WatchA social media marketing strategy is on the minds of many small business owners. And if it's not on yours, it should be!The major platforms like…
Hotstar Drives Disney+ Subscriber Growth, But Pulls Down ARPU In Q1
In Q1 2021, Disney said that it earned an average of $4.04 per paying subscribers, a 38% dip from the corresponding quarter last yearOTT giant attributed this fall in ARPU…