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Carro, one of the largest automotive marketplaces in Southeast Asia, announced it has hit unicorn valuation after raising a $360 million Series C led by SoftBank Vision Fund 2. Other participants include insurance giant MSIG and Indonesian-based funds like EV Growth, Provident Growth and Indies Capital. About 90% of vehicles sold through Carro are secondhand, and it offers services that cover the entire lifecycle of a car, from maintenance to when it is broken down and recycled for parts.

Founded in 2015, Carro started as an online marketplace for cars, before expanding into more verticals. Co-founder and chief executive officer Aaron Tan told TC that, roughly speaking, the company’s operations are divided into three sections: wholesale, retail and fintech. Its wholesale business works with car dealers who want to purchase inventory, while its retail side sells to consumers. Its fintech operation offers products for both, including B2C car loans, auto insurance, and B2B working capital loans.

Carro’s last funding announcement was in August 2019, when it said it had extended its Series B to $90 million. The company’s latest funding will be used to fund acquisitions, expand its financial services portfolio and develop its AI capabilities, which Carro uses to showcase cars online, develop pricing models and determine how much to charge insurance policyholders.

It also plans to expand retail services in its main markets: Indonesia, Thailand, Malaysia and Singapore. Carro currently employs about 1,000 people across the four countries and claims its revenue grew more than 2.5x during the financial year ending March 2021.

The COVID-19 pandemic helped Carro’s business because people wanted their own vehicles to avoid public transportation and became more receptive to shopping for cars online. Those factors also helped competitors like OLX Autos and Carsome fare well during the pandemic.

The adoption of electric vehicles across Southeast Asia has resulted in a new tailwind for Carro, because people who buy an EV usually want to sell off their combustion engine vehicles. Carro is currently talking to some of the largest electric vehicle countries in the world that want to launch in Southeast Asia.

“For every car someone typically buys in Southeast Asia, there’s always a trade in. Where do cars go, right? We are a marketplace, but on a very high level, what we’re doing is reusing and recycling. That’s a big part in the environmental sustainability of the business, and something that sets us apart of other players in the region,” Tan said.

Cars typically stay in Carro’s inventory for under 60 days. Its platform uses computer vision and sound technology to replicate the experience of inspecting a vehicle in person. When someone clicks on a Carro listing, an AI bot automatically engages with them, providing more details about the cost of the car and answering questions. They also see a 360-degree view of the vehicle, its interior and can virtually start the engine to see how it sounds. Listings also provide information about defects and inspection reports.

Since many customers still want to get an in-person look before finalizing a purchase, Carro recently launched a beta product called Showroom Anywhere. Currently available in Singapore, it allows people to unlock Carro cars parked throughout the city with QR codes, so they can inspect it at any time of the day, without a salesperson around. The company plans to add test driving to Showroom Anywhere.

“As a tech company, our job is to make sure we automate everything we can,” said Tan. “That’s the goal of the company and you can only assume that our cost structure and our revenue structure will get better along the years. We expect greater margin improvement and a lot more in cost reduction.”

Pricing is fixed, so shoppers don’t have to engage in haggling. Carro determines prices by using machine-learning models that look at details about a vehicle, including its make, model and mileage, and data from Carro’s transactions as well as market information (for example, how much of a particular vehicle is currently available for sale). Carro’s prices are typically in the middle of the market’s range.

Cars come with a three or seven-day moneyback guarantee and 30 day warranty. Once a customer decides to buy a car, they can opt to apply for loans and insurance through Carro’s fintech platform. Tan said Carro’s loan book is about five years old, almost as old as the startup itself, and is currently about $200 million.

Carro’s insurance is priced based on the policyholders driving behavior as tracked by sensors placed in their cars. This allows Carro to build a profile of how someone drives and the likelihood that they have an accident or other incident. For example, someone will get better pricing if they typically stick to speed limits.

“It sounds a bit futuristic,” said Tan. “But it’s something that’s been done in the United States for many years, like GEICO and a whole bunch of other insurers,” including Root Insurance, which recently went public.

Tan said MSIG’s investment in Carro is a “statement that we are really trying to triple down in insurance, because an insurer has so much linkage with what we do. The reason that MSIG is a good partner is that, like ourselves, they believe a lot in data and the difference in what we call ‘new age’ insurance, or data-driven insurance.”

Carro is also expanding its aftersale services, including Carro Care, in all four of its markets. Its aftersale services reach to the very end of a vehicle’s lifecycle and its customers include workshops around the world. For example, if a Toyota Corolla breaks down in Singapore, but its engine is still usable, it might be extracted and shipped to a repair shop in Nairobi, and the rest of its parts recycled.

“One thing I always ask in management meetings, is tell me where do cars go to die in Indonesia? Where do cars go to die in Thailand? There has to be a way, so if there is no way, we’re going to find a way,” said Tan.

In a statement, SoftBank Investment Advisers managing partner Greg Moon said, “Powered by AI, Carro’s technology platform provides consumers with full-stack services and transparency throughout the car ownership process. We are delighted to partner with Aaron and the Carro team to support their ambition to expand into new markets and use AI-powered technology to make the car buying process smarter, simpler and safer.”