The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular levels, with 25 percent doing so in early 2021. MediaPost>Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
85 percent of U.S. adult consumers in a recent survey said that well-designed ads help build brand trust, while 64 percent said that brands with poor creative design were less trsutworthy, according to the Celta survey. MarketingCharts>B2B Content Marketers Get Higher Salaries, Bonuses Than B2C
B2B content editors and marketing professionals have earned more than their counterparts in B2C marketing, and were more likely to be paid cash bonuses, according to newly-published survey data of interest to digital marketers. MediaPost>Google Launches Video Ad Experiments to Help Refine Marketing Approaches
Google has announced a forthcoming feature that will allow brands to try various video ad approaches in its Google Ads program, offering video marketers new ways to experiment and observe how multiple ad variations resonate with their audiences, the search giant recently revealed. Social Media Today>IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound
Digital advertising spending grew to $45.6 billion during the fourth quarter of 2020, a 29 percent increase year-over-year that represented to top quarter in 20 years, while overall Internet ad spend climbed by 12.2 percent for 2020, reaching $139.8 billion, according to newly-released revenue report data from the Interactive Advertising Bureau. AdExchanger>Facebook Tests Updated Up and Downvoting for Comments in Groups
Facebook has experimented with comment voting, having added Reddit-like up and down rankings in an expanded Facebook group test, the social media giant recently announced. Social Media Today
By: Lane Ellis
Title: B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/sj43LfDx1PU/
Published Date: Fri, 16 Apr 2021 10:30:53 +0000
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