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Twitter Re-Opens Public Applications for Profile Verification
For the first time since November, 2017 Twitter has begun allowing users to apply for verified profile status. As the new option is rolled out, a verification application option will appear within a Twitter user’s account settings, allowing brands to seek a blue check-mark, the firm recently announced. Social Media Today>Google Ads Has New Smart Bidding Features
Google has launched new eligible search campaign recommendations, along with target impression share simulators — two of several new updates of interest to digital marketers that have been rolled out to the firm’s popular Google Ads offering, the search giant recently announced. SEO Roundtable>U.S. Ad Recovery Continues To Soar, Surges 52% In April
April 2021 advertising spending was up 52 percent in the U.S. year-over-year, the biggest increase in more than a year, and this recovery has also been seen in more ad spending categories than previous months, according to recently-released ad spending index data. MediaPost>LinkedIn introduces Event Ads and “boosted” posts
LinkedIn (client) has made new post promotion features available from brand pages and rolled out a slew of new event advertising and analytics options, including custom streaming and mobile page analytics, the Microsoft-owned platform recently announced. Search Engine Land>What B2B Firms Use Marketing Agencies For
31 percent of B2B firms utilize marketing agencies for brand mission, vision, and values initiatives, while 22 percent use agencies for brand purpose strategy — two of several statistics of interest to online marketers in newly-released survey data. MarketingProfs>Instagram now shows creators how well their live videos and Reels are doing
Facebook-owned Instagram has launched an update that reveals more data about the performance of live videos and short-form Reels content, with shares, saves, likes, plays, and comments among newly-available metrics data, the firm recently announced. Engadget

Twitter Tests New ‘Super Followers’ Display Ahead of Program

By: Lane Ellis
Title: B2B Marketing News: B2B Video Completion Rates, US Ad Spend Soars, Google’s New Starline 3D Chat, & What Makes A Brand Meaningful
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/XU1vEdtCfsc/
Published Date: Fri, 28 May 2021 10:30:34 +0000

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