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Good Morning,

YourStory will unveil ‘Brands of India’ — an initiative to bring together brand builders, D2C startups, investors, corporates, and policymakers to discover, build, and enable the growth of India’s D2C ecosystem — in a special launch event scheduled for Friday, September 17, 2021. 

YourStory’s Brands of India will power a slew of initiatives to fuel its mission of helping daring entrepreneurs create an additional 500 Brands of India in the next three years and enable existing brands to grow their business to $100 million from $10 million.

Join us on September 17 at the Brands of India launch event, which will feature eminent personalities from the D2C startup ecosystem and leaders, policymakers, and influencers in the space.

The day-long event will host fireside chats and panel discussions around areas such as the future of India’s D2C startup ecosystem, building a pure-play D2C brand from India that are acing the D2C marketing game, among others. 

Find out more about the YourStory’s Brands of India event here. 

The Interview

In a recent conversation with YourStory’s Influencers Inc, Malini Agarwal, aka MissMalini, shares valuable insights on the growing influencer economy and how it has massively evolved in recent times.

Editor’s Pick: App Friday

Startup hiring can be quite a nightmare as recent industry trends indicate. As the demand for tech talent soars in India, recruiters are increasingly finding themselves in the middle of chaos. 

Enter Hirect, a chat-based direct hiring platform for high-growth startups. Read more.

Startup Spotlight

How Paytm-backed Rooter became India’s top sports app

Rooter was founded in 2016 by Piyush Kumar and Dipesh Agarwal as a social network and online community for sports fans. Similar to Fancred and Chat Sports in the US, and FanCode in India.

Its proposition was simple: providing a fan engagement platform around live-action sports, where users could enjoy quizzes, real-time commentary, game scorecards, and other multimedia content around the event. Read more.

News & Updates

Before you go, stay inspired with… 

“I would say that building local ecommerce made it possible to access consumers anywhere in the country in a very efficient, positive, and connected way. That was just not possible to do as a physical distribution exercise.” 

— Kanwaljit Singh, Managing Partner, Fireside Ventures

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