Blog

Every thread of a handloom tells a story – of skilled artisans, rich heritage, and unwavering resilience. On this National Handloom Day, let’s celebrate the unsung heroes who keep these traditions alive. Flipkart shines a spotlight on the extraordinary entrepreneurs who have transformed age-old crafts into thriving businesses.

From bustling marketplaces to digital platforms, these artisans have woven their dreams into the fabric of India’s economic landscape. Through innovative technology-based solutions and resolute support, Flipkart has been empowering handloom MSMEs with extensive market reach, increased revenues, and valuable insights into consumer behaviour, contributing to establishing a robust and inclusive economy.

The success stories of Swati Choudhary, Rahul Kumawat, and Vivek Sharma exemplify the transformative impact of Flipkart’s ecosystem, showcasing how innovation, coupled with the right support, can lead to remarkable achievements. Through their journeys, these entrepreneurs have not only realised their dreams but have also contributed to setting new benchmarks in their respective industries, underscoring the potential that lies within India’s vibrant entrepreneurial landscape.

As we commemorate this significant day, here are stories of some trailblazers whose journeys highlight Flipkart’s pivotal role in empowering their path towards prosperity and excellence.

Swati Choudhary: Redefining kids fashion

36-year-old Swati Choudhary’s journey began with a simple observation: the lack of comfortable, chemical-free clothing options for her newborn daughter. This realisation sparked a passion to address this need and empower the skilled artisans behind the traditional art of handblock printing and led to the creation of her brand Cheent.

With the support from her family, she meticulously researched the art form, sourced materials, and tackled the initial hurdle of finding tailors comfortable stitching children’s clothes.

Flipkart Samarth played a pivotal role in Swati’s success story. By choosing to sell online directly through Flipkart, she bypassed the limitations of an offline store, especially during the demanding initial years with young children. The platform provided her with immediate national reach, and the Flipkart team’s ongoing support, including recommendations for growth and advertising strategies, proved invaluable.

Today, Cheent boasts a team of 10 dedicated individuals and enjoys a loyal customer base, particularly in metropolitan cities like Mumbai, Bengaluru, and Hyderabad. Customers appreciate Swati’s products’ high-quality, ethically sourced, and lovingly crafted nature.

Swati’s dream is to establish a large-scale printing and stitching unit, generating employment opportunities for the local community. Her future plans involve opening flagship stores in Jaipur and other major cities, further strengthening Cheent’s brand presence.

Her story serves as an inspiration for aspiring entrepreneurs across India, particularly women seeking to carve their own path in the dynamic world of online retail.

Rahul Kumawat: From humble beginnings to big dreams

Flipkart’s MSME success stories aren’t just about numbers—they speak volumes about dedication, family, and the power of innovation. Rahul Kumawat’s journey, for instance, isn’t a typical one. Unlike many entrepreneurs, he didn’t dream of starting a business from a young age. Necessity, however, became the mother of invention. With a large family to support, Rahul knew a regular job wouldn’t suffice. He began working at a medical shop at 14, a stepping stone that ignited his entrepreneurial fire.

Driven by a desire for financial security and a passion for his heritage, Rahul’s business evolved over time. He started as a trader, then an artisan specialising in marble hand-painted articles, before finally setting his sights on wooden handicrafts. This shift wasn’t random. Many of Rahul’s family members were artisans who crafted wooden showpieces. Seeing their talent and the market’s potential, Rahul decided to make this their legacy.

In 2014, Rahul ventured into ecommerce, focusing on Flipkart after facing challenges on other platforms. Flipkart’s support, from initial tutorials to dedicated managers, helped Rahul navigate the online marketplace landscape.

Today, Rahul’s business, Khatu Crafts, employs 20-25 artisans and sells 500-1,000 home decor products daily on Flipkart, a significant leap from their initial five orders a month.

Rahul credits his team, wife Ankita, and family for their success. Looking ahead, he plans to expand his manufacturing unit to provide more opportunities for artisans. Beyond business, Rahul dreams of travelling the world with his family, who have been his unwavering support system.

Vivek Sharma: Handcrafted legacy reaching global audiences

The bustling bazaars of Saharanpur, India, have long been a haven for skilled artisans. Vivek Sharma, a 48-year-old entrepreneur, aimed to bridge the gap between this rich woodcarving heritage and the modern marketplace. Despite lacking a formal business background, Vivek’s passion for craftsmanship was ignited after the loss of his father. He founded Sajja Craft International, with the brand name Decorhand, to produce exquisite handcrafted wooden home decor and furniture.

Initially relying on craft bazaars and exhibitions, Vivek’s turning point came in 2012 with Flipkart’s Samarth programme. Through this initiative, Vivek received invaluable training and support, from product listing and optimisation to professional photoshoots and brand building. Flipkart’s guidance not only helped Vivek navigate the complexities of ecommerce but also provided him with the tools to showcase his exquisite products effectively.

Today, Sajja Craft International has a team of 42 people, including skilled karigars. From modest beginnings, Vivek’s business now flourishes, receiving daily orders worth over Rs 1 lakh, with a significant boost during festive seasons like The Big Billion Days.

Looking ahead, Vivek’s vision extends beyond financial success. His dream is to establish Decorhand as the most trusted brand for handcrafted wooden home decor, ensuring customer satisfaction with every purchase. With plans to expand his product line to include children’s furniture, Vivek’s journey is far from over.

Flipkart empowers MSMEs by providing them with a national platform, valuable mentorship, and technological solutions, contributing to a thriving ecommerce ecosystem that celebrates tradition and fosters economic inclusivity. As India’s MSME sector flourishes, Flipkart remains a steadfast partner, fostering a vibrant online marketplace that empowers entrepreneurs, preserves tradition, and contributes to a robust Indian economy.