Blog

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators
Twitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today>These Are Marketers’ Top Organizational Priorities Right Now
45 percent of CMO Council members expect to upgrade or recruit for go-to-market execution and operations, while 38 percent say they’ll do so for content and demand-gen, followed by some 33 percent who plan to upgrade digital interactive marketing efforts — the top three spots in recently-released CMO organizational priority survey data of interest to digital marketers. MarketingCharts>Google Ads Insights Page Available To All
Google has launched a global rollout of the latest incarnation of its popular Google Ads platform, including an array of updated Insights features for finding current and emerging trends tailored to each business’ profile, the search giant recently announced. Search Engine Roundtable>In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
Digital ad spending in the U.S. climbed by 27 percent in March compared to the same month in 2020, with overall ad spend rising by 22 percent year-over-year, according to newly-released Standard Media Index data. MediaPost>YouTube Provides New Overview of How its Video Recommendation Systems Work
Google’s YouTube has rolled out its latest guide for brands and creators, including new information on certain aspects of its video recommendation system such as quality watch time and other engagement signals, the video platform recently announced. Social Media Today>Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow
Instagram has begun testing the ability to switch like counts on and off, along with an option for users to hide like counts on their own posts, the Facebook-owned social media platform announced, in a change that could impact how marketers measure content performance. TechCrunch

By: Lane Ellis
Title: B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/5SQK8IBSM-M/
Published Date: Fri, 23 Apr 2021 10:30:39 +0000

WE DEVELOPED IT, NOW YOU GET THE RIGHT TO SELL IT: https://rebrand.ly/3cxrv76

THE N1 INNOVATIVE AND EASY TO USE IT VIDEO CREATOR ONLINE: https://rebrand.ly/b7kylhq