Whether you have experience in affiliate marketing or just start working in this direction, it’s definitely worth knowing CPA basics.
A CPA network is an advertising model according to which an affiliate receives a commission when Internet users complete specific actions on the website. In this case an affiliate network plays a role of the intermediary between an advertiser and an affiliate.
The partner program performs the following tasks:
- looks for new partners and assists them in every step of the work process;
- monitors traffic quality and metrics;
- develops a convenient system of statistics and tracking;
- arranges payouts for partners and provides financial reports on demand.
Let us show you the whole CPA model and all involved participants.
- An affiliate promotes products or services in exchange for the financial reward.
- An advertiser wants to increase sales of his product.
- A CPA network unites the affiliate and the business owner in one place.
Therefore, the main task of the partner program is to organize smooth cooperation for both parties. Thanks to this fact an affiliate has access to different offers or even verticals in one CPA network. This certainly makes it easier for specialists to achieve the desired targeted actions and generate leads for advertisers.
Advantages of working with CPA networks
All participants benefit from such cooperation, that’s why more and more affiliate marketers prefer to work according to this model:
- An advertiser attracts new clients and increases sales;
- An affiliate gets extra money and a flexible work schedule ;
- A CPA network takes its commission for intermediary services.
Methods of traffic generation in CPA marketing
To get the most out of affiliate marketing, you need to know the most efficient ways of promotion. Here are a few:
Splash Page has a bright visual part with big titles designed to prompt visitors to take action now.
Evaluation website compares at least three products within a specific niche.
Sales page contains more information about goods than other promotional materials.
To succeed in this business today, you need to be flexible and master these marketing strategies.
Types of offers in affiliate networks
There is a wide selection of goods for promotion in CPA networks: credit cards, mortgages, insurance, skincare, weight loss, dating, gaming, sweepstakes and survey, e-commerce,
finances, food, mobile apps, mobile content, astro psychic medium, travels, and biz opps. It’s up to you which to choose.
How to generate traffic for CPA networks
Of course, on the Internet you can encounter a lot of information regarding this topic, but we have collected the most important recommendations. They are suitable even for complete newbies. Let’s take a look at them.
- Select offers and traffic sources that meet your requirements.
- Create promotional materials and try them out.
- Launch an ad campaign and monitor traffic metrics.
- Switch off campaigns that are not profitable.
That’s all that you need to know about CPA networks. It’s never later to join them and make extra money on a daily basis. In fact, affiliate networks take on all organizational tasks and provide all necessary tools for work. So what are you waiting for?
