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Image credits: Sebastian Rindom

Medusa, a Copenhagen-based e-commerce platform for Javascript developers, announced on Friday (June 15) that it has secured $8M (approximately €7.8M) in a Seed round of funding. 

The round was led by LocalGlobe and Dawn Capital, with participation from tech leaders such as Anthony Casalena (Squarespace CEO & founder), Nicolas Dessaigne (Algolia founder), and Scott Williamson (Ex-CPO Gitlab). 

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The Danish company says it intends to use the funds to strengthen its core product. The company is also planning to move to the US with part of the team as part of the seed financing.

 “Merchants need to stand out among the crowd and optimise their operations to continue growing in the increasingly competitive e-commerce space. Developers are key to enabling the unique digital commerce experiences that are needed in today’s landscape so we focus on building the best tools possible for developers to be more efficient,” explains Sebastian Rindom, CEO and co-founder of Medusa.

Medusa: What you need to know

Founded by Oliver Juhl and Sebastian Rindom, Medusa is a digital commerce engine that provides extensibility and customisability with low developer effort. 

By combining its open architecture and a headless e-commerce setup, the platform gives merchants control of their stack by connecting to APIs of payment providers, logistics tools, CMSs, and other systems, while enabling a native omnichannel setup through its headless architecture.

“Our level of extensibility and customisability allows developers to build powerful commerce setups without compromising the scalability of their business. We see users leveraging Medusa’s composable architecture to power everything from regular D2C brands to advanced subscription products, marketplaces, and B2B businesses,” says Oliver Juhl, CTO & co-founder of Medusa.

The developer-oriented platform has created a community of +2,000 developers and has already started +10,000 projects. 

Investors

LocalGlobe is a London-based VC firm focused on seed investments, primarily in the UK.

“With its open-source approach based on Javascript, we think the Medusa team is building the most powerful platform to power the next generation of e-commerce experiences as demonstrated by the fact that developers love the product and are adopting it at an unprecedented rate,” says George Henry, general partner at LocalGlobe.

Dawn is Europe’s specialist B2B software investor, with $1.5B in assets under management. The VC partners with founders to build the next generation of software to create category-defining global companies. 

“Medusa immediately attracted our attention with their unique open-source product. Balancing the right level of a user-friendly API-first approach with a great degree of customisability, Medusa’s product is a dream for developers and merchants who need to customise their platforms while maintaining maximum performance and response times,” says Mina Mutafchieva, partner at Dawn. 

Mutafchieva adds, “For all the breakneck innovation we have seen in the frontend, the majority of e-commerce sites sit on legacy platforms, such as Magento, CommerceCloud, etc. Even Shopify, which has transformed access to e-commerce for smaller merchants, is already 15 years old. As a result, the pain points for e-commerce merchants are exploding and most, if not all, we at Dawn have spoken to in the last two years, use inefficient “workarounds” to achieve their business goals.”