The major distinction between demand generation and lead generation is that demand generation is concerned with raising brand awareness, whereas lead generation is concerned with turning brand-aware prospects into consumers. If you’re trying to figure out the demand generation versus lead generation differences and which one is more beneficial to your company — Wait, we are going to put a stop to you right now.
Rather than pitting demand generation against lead generation, the two should be used in tandem for the best results. You may miss out on considerable benefits if you try to perform one without the other. But don’t be concerned. We’ll assist you in resolving any issues.
What is the difference between demand generation versus lead generation?
Demand generation is the process of making people aware of and interested in a company’s products and services. You can also use its methods to reach out to new people. Lead generation, on the other hand, is the process of converting prospects into hot leads, or those who are ready to become customers.
Demand generation is less transactional than lead generation. This is why:
At different stages of the B2B sales funnel, demand generation and lead generation activities take place. The top of the funnel is where you create demand. It’s when you involve potential buyers in the purchasing process. When people browse your social media profiles or your homepage, for example.
Once the prospects have passed through that step, lead generation begins. They’re interested enough in your business or product to provide you with their personal information to learn more. For instance, a landing page.
Demand generation, which includes lead creation, is a step higher in the sales funnel. So, if you’re not getting enough SQL leads, it could suggest you’re having trouble building demand.
It’s quite simple—
It’s difficult to convert a prospect into a lead if they don’t realize your brand exists or what problems your product can solve.
Consider the following significant distinctions between lead generation and demand generation:
1. Goals
The goal of demand generation is to raise awareness about your firm and the challenges it solves. Even if the individuals who learn about this don’t require your solution right now, they must know who can when the situation occurs.
The goal of lead generation is to convert this demand into leads. It’s only natural that your audience learns more about your product as the customer journey progresses. You can then offer to help prospects with their problems using your product.
2. Engagement
The goal of demand generation is to raise awareness about your firm and the challenges it solves. Even if the individuals who learn about this don’t require your solution right now, they must know who can when the situation occurs.
The goal of lead generation is to convert this demand into leads. It’s only natural that your audience learns more about your product as the customer journey progresses. You can then offer to help prospects with their problems using your product.
Hence, this sums up, demand gen vs lead gen.
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