When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?
Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.
For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.
Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others – how do you know where to focus? How do you know which business best practices are the right one for your company vs. others?
There’s no catch-all answer to these questions, but there are industry experts who are more capable of answering them than anyone else. One of those experts is Dez Blanchfield. Dez has been in the business of digital transformation for over 25 years and has learned a lot from his robust experience working with IT leaders, solving complex problems, and running his own successful digital social agency, Sociaall Inc.
He’s here today in the latest episode of TopRank’s Break Free B2B marketing video series to share some of his invaluable insight.
Break Free B2B Interview with Dez Blanchfield
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.>1:00 – Introduction to Dez2:03 – Is it a good idea to be a jack of all trades?5:31 – Is the pace of change accelerating?11:25 – Are business changes made due to the Covid-19 pandemic going to stick?20:00 – For the B2B marketing audience: where are things headed in the near future?40:20 – B2B influencer marketing47:11 – It’s not about the number of followers, but the number of people you can move53:24 – Tracking and monitoring development from B2C to B2B56:10 – Where can you find Dez to hear more?Josh: It seems like you’re looking to where the puck is going to be
By: Susan Misukanis
Title: Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/dVV0uLiLCLs/
Published Date: Thu, 06 May 2021 10:30:47 +0000
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