Digital Marketing by The Numbers

There are over 4.66 billion people using the internet worldwide. The internet is an integral part of everyday life. It’s necessary for conducting searches, getting information, checking social media, and purchasing products online. Digital marketing services can be a valuable asset for growing businesses. Digital marketing also is effective at establishing your brand as an authority online. 

Customers that can’t find your products or services because you don’t have an online presence increase your risk of losing those leads to competitors. Consider using one of the following digital marketing tactics to drive better results for your business:

  • Affiliate marketing
  • Content marketing
  • Display advertising
  • Email marketing
  • Influencer marketing
  • Paid search
  • Search engine optimization (SEO)
  • Social media marketing

Digital Marketing Statistics

Research conducted by Pew Research Center in 2019 showed that internet usage by adults has increased by at least 5%. Businesses can use their social media, re-targeting ad campaigns, and personalized email efforts to keep customers engaged. This is essential because, in the U.S., 40% of online shopping revenue comes from repeat customers.

Search Marketing

Search engines drive the majority (93%) of all website traffic, and Google is responsible for 67% of all smartphone search traffic and 94% of total organic traffic. More than two-thirds of internet searchers are undecided brands before starting their search and this is a huge opportunity for your business to use SEO strategies to reach these customers. 

Google averages 83,787 searches every second, and 69% of those searchers will use their phone to help them make a decision about an in-store purchase. Getting your business ranked higher in the organic search rankings increases your click-through ratio (CTR), and the number one ranking has a CTR of more than 30%, but only 7% of searchers ever make it to the third page. 

If your business isn’t prepared to dedicate the time necessary for organic results, then paid advertisements can also be effective. However, many businesses have found organic strategies like SEO marketing and social media marketing to be equally as effective as paid advertising. 

Social Media Marketing

There are more than four billion social media users worldwide, and that number grew over 300 million in the last year alone. More than two-thirds of online shoppers used videos on social media to help them make their purchasing decisions.

Social media marketing can be very effective in reaching certain niche markets and demographics. Consider, for example, that 86% of women will look at social media before deciding on a purchase. Almost half of social media users trust products and services recommended by their friends and family. 

Marketing for Mobile 

Nowadays, 69% of individuals access online media with their mobile devices, and more than half of these individuals won’t recommend a business if their mobile website is poorly designed and unresponsive. Quick mobile websites, those that load in 5 seconds or less are viewed 70% longer than sites that don’t.

Having a mobile-friendly internet presence can really empower your local marketing efforts because 40% of all mobile users use search for local inquiries. About 10% of individuals who find your business through local search will make a purchase. 

Mobile-friendly sites and applications are an intelligent way for your business to get access to your customers because the majority of smartphone owners immediately reach for them when they wake up. It’s estimated that people will spend a collective 4.5 trillion hours using mobile internet this year. 

One of the biggest advantages to using a digital marketing strategy are all of the analytics tools available to your users. Online ads, websites, email marketing campaigns, and social media content can all be manipulated to seek out and serve your target audience. 

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