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Co-founders Jaco Brussé and Carst Vaartjes | Image credit: Visualfabriq

Utrecht, Netherlands-based Visualfabriq is a global provider of AI-enhanced revenue growth management software. In a recent development, the company announced today that it has raised an undisclosed amount of funding from PSG.

PSG is a growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies.

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How was Visualfabriq born?

Visualfabriq founders, Carst Vaartjes and Jaco Brusse, claim to have had substantial, committed careers in the CPG-industry. They became tech-entrepreneurs because they saw that tech offered solutions to their most pressing problems such as:

• They had never been able to unlock all necessary data, easily and instantly
• They had never been able to integrate Big data and turn it into objective insights for the optimal decision-making they strived for
• They were burdened by extremely expensive, inert and inflexible tools; and 
• They battled with static and always outdated reports

So, it was their personal quest to find the best solution in the world for CPG to transform all relevant data into instant, meaningful insights. But they couldn’t find it. And hence, they founded Visualfabriq. The duo created their own platform to integrate data, artificial intelligence, and workflows to empower the CPG employees and create more profit.

Visualfabriq – AI enhanced revenue management

Founded in 2013, Visualfabriq is a Revenue Growth Management Solutions provider with applied AI capabilities. The SaaS solution company aims to provide tools that improve revenue growth management for the Consumer Packaged Goods (CPG) industry.

The company is working towards reducing the routine workload for CPG organisations by automating demand creation, demand- and budget reviews, and promotion planning. It offers these elements to help clients focus on their strategic and tactical interaction with their customers. And it does this with the help of AI-driven scenario planning.

Visualfabriq creates an insight into a range of options to demonstrate the volume and financial pros and cons in detail, and therefore help organisations achieve a “higher level of reliability than with traditional estimations”.

Jaco Brussé explains, “We launched Visualfabriq with the goals of radically improving Revenue Growth Management for CPG companies and solving the many issues that we had run into as former CPG professionals ourselves. Since then, we have grown from being a startup to a global vendor with customers around the world and we are excited to be partnering with the PSG team as we look to become a global leader in revenue growth management software.”

Since its inception in 2013, Visualfabriq has grown to approx 100 employees across its offices located in New York, London, Barcelona, Johannesburg, Singapore and head office in The Netherlands.

Capital utilisation

The proceeds from this round will help Visualfabriq to accelerate its organic growth and further assist its product development. 

In a statement, the company says, “With PSG’s support, we seek to excel in servicing current and future clients globally – making them fit for the future of Revenue Growth Management – with the goal of becoming a global market leader for revenue growth management software solutions.”

A brief about PSG

PSG partners with middle-market software and technology-enabled services companies to help them navigate transformational growth, capitalise on strategic opportunities, and build strong teams. Since its inception in 2014, the firm has backed more than 65 companies and has facilitated over 300 add-on acquisitions.

PSG claims to bring investment experience and deep expertise in software and technology, and is committed to collaborating with management teams. Currently, the firm operates out of offices in Boston, Kansas City, and London.