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AfterShip launched in 2012 to help online sellers track packages across different carriers, but since then it has built a suite of data analytics tools covering almost every step of the shopping experience, from email marketing to customer retention. The Hong Kong-headquartered startup announced today it has raised a $66 million Series B led by Tiger Global, with participation from Hillhouse Capital’s GL Ventures.

AfterShip’s last round of funding was a $1 million Series A in 2014. Co-founder Andrew Chan told TC that the company has been profitable since its launch and grew mainly through word-of-mouth referrals and partnerships, like a Shopify integration, that boosted its profile. But the company recently added a sales team and will use its latest capital on international hiring for sales and customer support. It also plans to launch new products and expand further in the United States, where about 70% of AfterShip’s customers are located.

The company’s software enables sellers to track shipments made through more than 740 carriers and handles more than 6 billion shipments each year. AfterShip’s partners with about10,000 companies, including some of the biggest names in e-commerce: Shopify (where it is used by 50,000 merchants), Magento, Squarespace, Amazon, eBay, Etsy, Groupon, Rakuten, Wish and retail brands like Dyson and Inditex.

A branded shipment tracking page and email created with AfterShip’s software

AfterShip’s core product is its shipment tracking platform, but it also makes apps for shoppers, including self-service returns and package tracking, and sales and marketing tools for merchants that let them get more use out of data from shipments. Chan explained that package tracking is also a user engagement tool for sellers that lets them show more product recommendations and promotions to shoppers. AfterShip’s tools enables merchants to create their own branded tracking pages and notifications. Other features allow them to track the performance of different carriers, create email marketing campaigns and increase customer retention.

Its CRM capabilities help AfterShip differentiate from other shipment tracking aggregator providers.

“When we think of our vision, we look at what Salesforce is doing, but is there an e-commerce Salesforce that can cover more topics for sales people to use,” Chan said.

In press statement, Pangfei Wang, global partner at Tiger Global, said, “AfterShip leads the charge in making the shipping process more transparent and reliable for consumers and companies alike. As growth in e-commerce spirals ever upward, we are excited to partner with AfterShip and its leadership team as they continue to advance technology in this critical and expanding industry.”