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Ah, email. Why did you send my friend’s birthday party invite to my spam folder? Why do you make it so easy to archive an email when I don’t even know what that means? Why are you … blue now … Gmail?

Email is a necessary evil. So whenever I hear about startups looking to innovate on the decades-old communication tech, I’m instantly intrigued considering the huge number of potential areas of improvement. Plus, talk about a large TAM!

Startups have taken note. Boomerang launched its email productivity software in 2010, Superhuman has raised $108 million to help users get through their inbox faster since its 2014 launch. Trying to build a better email mousetrap isn’t exactly a novel concept, but could be big business.

I recently received pitches from two new upstarts, both of which launched their email innovations in the last year, that really piqued my interest. Let’s meet them.