If you are in sales, great customer service and product knowledge are the basic foundation to your success. These skills will undoubtedly increase your production and earnings over time, but growing your business by word of mouth advertising and through past customers referrals will take time. Adding marketing and promotional products to promote your business will be an effective compliment to expand your business faster.
If you are in the financial or real estate business, after you have completed a transaction and your customer is happy with your service, they may tell their friends and family for a few weeks. Unfortunately, after a few weeks the referrals will likely stop unless you maintain contact with them. A strong marketing and promotional campaign is a vital key to keeping up with your competition. Promotional campaigns use products that have your name, logo, and contact information on them to help you grow your business and develop recognition in your marketplace. When calling on your lead sources make your sales calls more effective and lasting by offering them useful products that will promote your services. Typical promotional products such as: pens, cups, flash lights, tape measures, and stress balls are all useful items in the real estate and financial industries. If you add a promotional campaign to your marketing endeavors, you should be able to lengthen the time your past customers and lead sources promote you and your business, thereby retaining a higher percentage of your past customers.
Promotional items will also assist you in introducing a new services or products that you may want to offer. These new products and services may help you specialize and become more profitable. Becoming an expert in rehabilitation loans, first time home buyer down payment assistance loans, or zero down payment mortgage products and promoting your expertise through marketing and promotional products campaigns will decrease the time needed to capture new business and profits. You can create a marketing promotional campaign to maintain contact with past customers, reach out to new customers at events, or more effectively promote yourself through your sphere of influence. Creating an effective promotional marketing campaign will help you and your contacts spread the news of what you can offer. Promotional items should fit your business needs and can be used as closing gifts, informational pieces, generalized marketing, and employee retention and motivation.
Creating an all-encompassing marketing system should utilize all aspects of personal promotion to reach your lead sources, these include: seminars, product knowledge, outstanding customers service, consistent contact, and retention systems to maximize your efforts. Developing a total marketing plan will enhanced your overall image as an expert and increases the likelihood that they will recommend their connections to you.