You are currently viewing Firstminute Capital, Playfair backs London’s Gen Z freelancing platform Passionfruit in €4.3M round

Firstminute Capital, Playfair backs London’s Gen Z freelancing platform Passionfruit in €4.3M round


London-based Passionfruit, a freelancing platform for Gen Z,  announced that it has raised $4.3M (approximately €4.3M) in a seed round of funding co-led by firstminute Capital and Playfair.  

FJ Labs, and Portfolio Ventures, along with scouts from Atomico, Accel, and Notion, also participated in the round. 

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Passionfruit has been also supported by founders and early executives of companies such as Stripe, Airbnb, Deliveroo, Turo, Trouva, and Workday, and operating partners from Softbank and L Catterton. 

Passionfruit solving the pain point

As the traditional paradigm of full-time, on-site firm employment begins to lose prominence, a new age of work is starting to emerge. One of the defining characteristics of this period pertains to control: today’s youth want to direct their professional lives on their terms. It is not ‘cool’ to climb the ladder of a single company for your whole career any longer.

But, for many, the structure and simplicity of the corporate cushion on which they lie – combining paid job, community, and financial wellbeing – is gone in the realm of freelancing.

Unless one has decades of experience, a black book of connections, a private accountant, and substantial money, it is impossible to do it alone.

Passionfruit’s ideology behind building a freelancing platform

Passionfruit‘s comprehensive operating system would coordinate the fragmented sector allowing anyone to start, sell, market, and manage their professional services independently. As per the company, there should be a single platform for Gen Z freelancers to get what they’re looking for. 

Passionfruit’s future plans

The remote-first company is set to enhance the user experience by investing in the full suite of working, learning, and earning tools to become a freelancer’s one-stop tool. The company claims it has been the choice for hundreds of fast-growing technology companies and is planning to open up the platform for a select few enterprise customers.

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