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Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement

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Episode Summary

Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!

So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field?

Enter Clare Cavenagh, Communications and Social Media Executive at Singletrack. Clare joins the show to share how she leverages social media and employee advocacy to raise brand awareness, build trust, and position Singletrack as an industry thought leader.

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture.

Claire then dives into her winning advocacy strategy. It’s an engaging yet strategic method that aligns with the company’s goals and empowers advocates to share content. Her approach involves a monthly meeting and two new goals. The first goal is geared towards employee engagement, and the second is geared towards earning meaningful engagements from their target audience.

Hot Topics:

• How Clare positions Singletrack as an industry thought leader on social
• The content strategy that upholds brand awareness in long buyer cycles
• An employee advocacy gamification strategy that will help you hit your goals and keep employee engagement high

Meet Clare

Clare Cavenagh left university with a master’s degree in renaissance literature, then transitioned into marketing when she realised it was time to get a job. Working in-house, Clare has experience in tech startups, and currently works for Singletrack, the capital markets CRM specialist. Her expertise encompasses social media management as well as broader content strategy and writing. Away from work, Clare does even more writing, and is a passionate but unskilled distance runner.

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