Image credits: The Pure Goat Company
Amsterdam-based The Pure Goat Company, an organic goat-milk-based baby formula brand, announced that it has secured €1.3M funding from a group of various investors, including FLEM global trading. Current shareholders Leche Investments and Finest Investments also invested.
Fund utilisation
The Dutch company claims the funding will enable it to expand its operation in Germany, the United Kingdom, Belgium, and France. The company also aims to export its products to Asian and Middle-East markets, aided by FLEM’s expertise and network.
Get to know the amazing finalists here
Frank, the co-founder of The Pure Goat Company, says, “Sustainability for the planet and for Pure Goat the organisation is at the core of what we do. With both our new and our remaining investors by our side, we will be able to take the next step in a much longer journey with the goats across Europe and into Asia. Looking over the hills of Europe, we see families in need of organic, sustainable baby formula in Asia, Middle-East and the rest of the world”
The Pure Goat Company: What you need to know
The Pure Goat Company was founded in 2018 by Frank and Rogier, who wanted to use all their baby food knowledge to develop the best formula based on Goat milk.
The company aims to provide an alternative to cow’s milk-based baby formula.
The organically certified formulas of the company are made with full cream goat milk from The Netherlands. According to the company, crucial nutrients have been added to support healthy growth and development, including GOS fibres and Omega-3 DHA from Algae.
Right now, the company’s products are showcased on some of the biggest shelves in the Netherlands – Albert Heijn, Picnic, Etos, and other online supermarkets.
Investors
Established in 1936, FLEM Global Trading is a family-owned company that expanded from a local to a global trading company. Based out of Rotterdam, the company is known for trading A-branded consumer goods.
Currently, the company is active in Europe, the Middle East, Asia, Africa, and South America.
Lennart van Woerkom of FLEM says, “At FLEM we look for scale-ups with potential to break into global export markets. At Pure Goat, we see a strong product with highest possible quality and ingredients set up, team and vision which will be able to transcend national borders.”
How partnering up with Salesforce helped him succeed!
