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91 percent of all online content receives zero traffic from Google. It’s a frightening statistic, given how essential online visibility is in today’s increasingly digital world.

If you aren’t attracting online traffic as a business, then there’s no point in having a company website. The great news is that there are ways you can dramatically boost your ranking in search results and garner more visibility. One of them is through search engine marketing.

In today’s post, we tell you all you need to know about search engine marketing and how to hire the best search engine marketing services for your business.

Read on to learn more. 

What Is Search Engine Marketing?

Search engine marketing (SEM) refers to a digital marketing strategy designed to boost a website’s visibility in search engine result pages (SERPs)

Initially, SEM referred to both search engine optimization (SEO) and paid search. Today, the term refers almost exclusively to paid search marketing. 

What Are the Benefits of Search Engine Marketing?

Before you spend money on SEM services, you want to know whether you’re going to get value for your money. The truth is SEM marketing is worth every penny. 

SEM helps put you in the nine percent that receives traffic from Google. And if you’re receiving traffic, then the chances of getting conversions increase. 

One of the best things about SEM is that you only pay for impressions that lead to visitors. Thus, it’s one of the most efficient marketing approaches out there. An added advantage is that every visitor to your website improves your site’s ranking in organic search results. 

Choosing the Right Search Engine Marketing Services

The surest way to optimize the benefits of SEM is by hiring the right search engine marketing expert. Here are four tips to help you do just that. 

1. Consider the Agency’s Specialties and Services

Before hiring an SEM provider, it helps to know which industry, service line, or location they specialize in. An SEM provider who specializes in your industry and location is a great find. 

2. Check Their Reviews

A service provider’s reputation is the clearest indicator of what you can expect from them. Look for reviews of the service provider from reputable websites. Customer reviews of the SEM company may also give you a good idea regarding what sort of service to expect from them. 

3. Look at Their Portfolio 

Looking at the specifics of what the SEM agency has done for previous customers can also provide insights into their style and what results to expect from them. Many top service providers will already have their portfolio on their website for customers to access. If your prospective service provider doesn’t, ask to see their portfolio during your first interview. 

Inquire About Fees and Contracts

Generally, you want to get at least three quotes before making a decision on who to work with. Note that different agencies structure their contracts differently, with some working on an hourly fee while others lock customers into months-long contracts. A reputable SEM company like redbeard.digital will offer reasonable terms, so you don’t feel pushed into a corner.

Reap the Benefits of Search Engine Marketing

Every company with an online presence must find ways to become and remain visible to its target audience. One of the best ways to do so is by partnering with the right search engine marketing services. The tips we’ve shared here can help you choose the right SEM expert for you.

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