Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than just being a salesperson or marketer. As an employee advocate, you can position yourself as a thought leader in your field and industry.
This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content.
But in addition to your already busy job, keeping up with industry trends, creating insightful content, and staying consistent can be challenging. This is where AI tools come in. AI can help you brainstorm content ideas, generate relevant posts, and ensure you stay on top of your game, all while sounding professional and human. Don’t overlook the benefits of using AI to strengthen your impact and improve at your job.
How can AI elevate your employee advocacy and your role in the company?
This blog provides actionable tips to help you build a powerful thought leadership presence.
The role of an employee advocate in B2B
What is an Employee Advocate?
As an Employee Advocate, you represent your company while building your brand. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. You will be displaying that you care about your industry, are learning about it, share knowledge, comment on industry trends, and help your network see you as a professional deeply embedded in it.
Why Thought Leadership Matters
In B2B, trust is everything. People buy from those they trust, and thought leadership is one of the best ways to establish that trust. By sharing valuable insights and staying on top of trends, you strengthen your professional brand and build meaningful relationships with peers, prospects, and partners. The more you position yourself as a knowledgeable resource, the more opportunities you’ll create.
How AI can help you find the right topics
Trend monitoring
Keeping up with industry trends can be time-consuming, but AI tools make it easier. These platforms use AI to track and analyze trending topics across industry news, blogs, and social media. With their help, you can quickly discover what’s relevant to your audience and build content around it.
Content gaps
AI can also help you identify content gaps within your field—topics that haven’t been widely covered but are important. Tools like Frase or MarketMuse scan the web and provide suggestions for underexplored topics. This way, you can produce content that offers unique value and addresses your audience’s pain points before your competitors do.
By leveraging AI in this way, you can stay ahead of the curve and provide fresh insights that engage your audience.
Using AI to craft thoughtful, engaging content
AI-assisted content creation
AI writing tools like Jasper and Copy.ai can assist you with generating content ideas, creating outlines, and even drafting posts. Whether it’s a LinkedIn update, a blog post, or a thought-provoking tweet, these tools streamline the content creation process. They allow you to focus on refining your message rather than starting from scratch.
For instance, if you want to write about a recent trend in your industry, Jasper can provide you with a draft based on key points you input.
From there, you can edit and add your perspective, making it uniquely yours.
Maintaining your authentic voice
Your content must reflect your authentic voice. While AI tools can generate text, the key to building trust is adding your own personal touch. With tools like Oktopost, you can regenerate AI-written content to match your tone and style, ensuring that your posts feel genuine and human.
Oktopost’s advanced AI capabilities allow you to edit posts, find relevant industry content, and improve the overall quality of your advocacy content. This ensures your posts resonate with your audience and help you stand out as a true thought leader, not just another corporate voice.
This approach helps you save time while still offering insights in your voice, avoiding the repetitive, corporate tone that often turns people off.
How to use AI to summarize complex industry insights
Summarizing industry reports and news
One of the challenges of staying informed is processing large amounts of data. AI tools like ChatGPT or SummarizeBot are incredibly useful for condensing long reports, articles, and news into bite-sized, digestible summaries. You can quickly scan a 50-page report, extract the key takeaways, and share those insights with your audience.
This allows you to consistently post relevant, timely content without spending hours reading through dense reports.
Highlighting key takeaways
Using AI to pull out industry reports’ most important data points ensures you are always on the pulse of what’s happening. These highlights are easy to share and are often more engaging than reposting lengthy articles. Your audience will appreciate your ability to distill complex information into actionable insights.
Sharing your learning journey with AI
Real-time learning and adaptation
AI can also help you track your learning journey, from articles read to webinars attended. Tools like Notion AI or Evernote can organize your notes and transform them into shareable insights. You can document what you’ve learned and provide your audience with key takeaways that show you’re continuously developing professionally.
For example, after attending an industry event, AI can help you summarize key trends and insights, making it easier to share what you learned in a concise and engaging way.
Consistent engagement
Staying engaged with your network is key to building thought leadership. There are social media tools that can help you optimize your post timings and ensure you’re consistently visible to your audience. You can set up posts in advance, and AI can automagically schedule them for peak engagement times of your network, ensuring your content is seen by the right people at the right time.
Adding value with your personal point of view
Personalizing AI-generated content
While AI can assist in generating content, the real value comes when you add your own personal point of view. Whether you’re summarizing a report or commenting on an industry trend, injecting your perspective shows that you’re not just a passive sharer of information—you’re an active thinker in your field. Having an opinion matters even if some may not agree with it.
For instance, after using AI to summarize a new market trend, you can add a paragraph explaining what that trend means for your audience and why it matters. This transforms basic information into valuable thought leadership.
Humanizing AI content
To keep your content professional yet approachable, use storytelling and ask open-ended questions. AI-generated content often lacks the human touch, but by sharing personal experiences or customer success stories, you can engage your audience on a deeper level. Invite discussion and interaction to build stronger relationships and foster a community of engaged followers.
Becoming a thought leader with AI as your ally
AI tools are powerful allies in your journey to becoming a thought leader. From identifying relevant topics to crafting personalized content, AI can save you time and help you focus on providing real value to your audience. Remember, while AI is a tool to assist you, it’s your unique perspective that makes the difference.
Start exploring AI tools today and see how they can elevate your content creation efforts, helping you build a professional brand that’s both human and insightful.
Recommended AI Tools for Employee Advocacy
1. Feedly
A powerful AI-powered news aggregator that helps you stay on top of industry trends by curating articles, blogs, and news tailored to your interests.
2. BuzzSumo
Find trending content and uncover what topics are resonating with your audience. BuzzSumo provides data on social media shares and influencer activity, making it easier to stay relevant.
3. Jasper
An AI writing tool that helps you draft content for blogs, emails, and social media. Jasper is particularly useful for generating outlines and initial drafts based on your input.
4. SummarizeBot
This AI tool excels at summarizing long reports, articles, or news into short, digestible pieces, ideal for Employee Advocates who want to share quick insights.
5. Oktopost
An AI-driven employee advocacy platform that tailors social media posts to your voice.
Oktopost also has advanced AI capabilities that allow you to edit posts, find relevant content, and improve the quality of your advocacy posts.
By integrating these tools into your routine, you’ll have the resources to establish yourself as a thought leader while maintaining a strong, authentic presence in your industry.
