In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard.
I tapped top B2B influencers and thought leaders to see where they are finding successes on some of the newer social channels. Come along and let’s explore the social media maze with them.
Finding Business in the Clubhouse
If you are jumping on trends, don’t miss getting an invite to the audio-only Clubhouse app. TopRank Marketing CEO Lee Odden noted “audio and voice will continue to be a trend for information discovery, consumption and engagement in 2021.”
One of the key reasons to be on Clubhouse is to gain followers, and not just in that app, but also on other channels. Industry veteran Dennis Yu documented his first day on the app with key insights into how he gained 650 followers in one day.
Stephanie Thum, founding principal at Practical CX has also successfully built connections through Clubhouse. “Participating on the Clubhouse app immediately increased my social and professional networks. Clubhouse is amazing for the give-and-take communication and information exchange,” Stephanie said.
Mark Schaefer, chief operating officer at BSquared Media agrees. “I am seeing a ton of B2B marketers on this platform simply to connect, exchange ideas, and network. I’ve made many new connections through conversations on Clubhouse that lead to new LinkedIn relationships.”
The invite-only nature of Clubhouse can make it feel limiting, however. Ivana Taylor,
By: Debbie Friez
Title: How B2B Marketing Influencers Are Finding Success On New Social Channels
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/kNiRdmlThUg/
Published Date: Tue, 23 Mar 2021 10:30:38 +0000
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