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New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey]
54 percent of global B2B marketers plan to use more marketing channels during 2021, and 51 percent say they are seeking out new ways to tell their brand’s stories — two of several statistics of interest to digital marketers in newly-released report data from Spotify and WARC. MarketingProfs>New Report Looks at the Rising Influence of Online Communities
77 percent of consumers say that online groups are the single most important communities in their lives, a trend that has increased during the pandemic, according to recently-released global survey data. Social Media Today>Twitter announces paid Super Follows to let you charge for tweets
Twitter has announced a selection of payment tools that will allow online publishers to provide exclusive content on the social platform, while a new Twitter Communities feature will bring topic-specific groups to the platform. The Verge>Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns
Facebook has published results from three-year examination of 500 brand and direct response (DR) marketing campaigns, detailing how effectiveness varies across industries and target audiences, the social media giant recently announced. Social Media Today>62% of People Say Customer Photos Influence Purchase Decisions
Some 62 percent of consumers say they are more likely to make a purchase when they can first see customer photos and videos, according to recently-released survey data, also showing that other customer-created content also influences purchase decisions. Search Engine Journal>Does ‘brand purpose’ messaging actually impact consumer behavior?
82 percent of consumers say that they would pay more to choose a brand that supports a cause that is important to them, and 43 percent say they would pay twice as much to support such brands, according to newly-released survey data of interest to digital marketers. Campaign US

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and

By: Lane Ellis
Title: B2B Marketing News: How B2B Tech Marketing Is Changing, The Rising Influence of Online Communities, B2B Sales & Marketing Sharing Study, & Brand vs Direct Response Campaign Report
Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/NmtFty0ZBRw/
Published Date: Fri, 05 Mar 2021 11:30:45 +0000

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Did you miss our previous article…
https://businessleadstraffic.com/2021/03/27/5-payoffs-b2b-marketers-win-from-precision-pacing/