With the growing number of photos being shared on the internet along the increasing number of photo-sharing platforms, it is clear that people are more attracted towards visuals than text. However, another fact is that millions of images and pictures floating around the World Wide Web aren’t just selfies and photos, they also comprises pictures of brands, their logos and products. Digital marketing companies are significantly using social media channels like Facebook, Twitter, Instagram, tumblr to promote brands of their clients using pictures. A brand picture liked on a customer account reveals worth more than words or text.
According to the CEP of web design company Blue Fountain Media, Gabriel Shaoolin, “Technology has turned us into a very visual culture. Cameras are in phones, watches, tablets and laptops. As a result, there’s been a dramatic increase in photo usage and instant display channels to feature them. So for a brand that is trying to communicate a marketing message, image-based content is becoming one of the strongest tools [to do so].”
So, how can online marketers can benefit out of the image-based social media content? Have a look at the three important tips offered by the marketing experts that might help organizations harness the power of a photograph.
1. Build a clear Strategy
Just like your other social media marketing campaigns to advertise your company needs a clear strategy, same applies to using image-based platforms. While most of the businesses understand the value of using social media platforms like Instagram and Pinterest, they do not have a clear idea about visually representing their brand on these mediums properly.
When it comes to image sharing marketing, in addition to focussing on the target’s engagement, organizations must also represent their brand properly and humanize their business. In short, analyze your goals and target audience first and formulate a visual strategy accordingly that also includes video marketing can help you go a long way.
Your goals should include:
- Getting Representatives for your brand.
- Visual and verbal interaction with your consumers.
- Entertaining and informing them.
- Listening to what your customers have to say.
2. Identify the Right Platform
Reaching the right audience through the right channel at the right time is the best mantra to get success. This symbolizes that each social media platform has its own user demographic and marketing pattern. Hence, in order to make your photo sharing marketing successful, organizations must know their potential audience and how they engage with their favourite social media platform. Also, since most of your target audience use smartphones to access internet these days, you should also optimize your content for the mobile experience. For this, you can link your photos or images to your mobile website, select visuals that look good on smaller screens, and take benefits of new mobile features, such as the ability to embed Pins.
3. Think Out-of-the-Box
Posting photos of your products regularly certainly a good start, but it should not be your only approach to image-based online marketing. Your customers are already aware of your products; instead they look for content they can engage with. They are attracted towards user-generated content that is authentic and trustable.
In order to increase the amount of user-generated content on your social media feed, you can set up contests that encourage your customers to share their experiences with your product, instead of simply taking their photo with it. These real-life experiences of people with your product or company will motivate others to at least give your product a try, which can be a great game changer for you in the future.
If you’re looking for link building strategies like image sharing or any other social media marketing services, hire an online marketing agency to help you with your marketing campaigns.