Software companies invest a lot in setting up their business and always look out for potential clients. Repeat clients are easy to work with as they already trust the company and like the service offered. Besides, they will give consistent work for years to come and also recommend the software companies to others in their circle.
Making a new client become a regular client requires specific steps like efficient marketing, providing good customer service, and most importantly, solving their problem quickly.
Top class proficiency
A professional office setup is essential to lure clients, gain their trust and create the right company image. Maintaining proficiency in every aspect of the business, from having the right office in the central business area to having a person trained in business etiquette attend phone calls professionally, counts in getting repeat clients.
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Efficient problem solving
Clients will return to the same company if their problem is solved efficiently by the company’s software. Ease of usage, fewer errors, easy training modules, and regular updates to fix bugs are the essential elements to get repeat clients.
If a customer comes back with a repeated problem, take extra steps to determine the basic reason for the problem and get it solved for them. Software companies should not blame the other related fields like low hardware, non-compatibility with firewall, and bad internet connection for their software malfunction. They should try to educate the client regarding the problems and guide them to fix the issues.
Create requirement for better services
A client approaching a software company to get a customized accounting software for their company will keep using it for years to come. Approach them the next year with an upgraded software version, which is much easier to use and has better data security options. The following year, go back to them with another software upgrade, which helps them bring down their taxes.
Create additional requirements they cannot refuse and offer them to clients with attractive discounts. Research and find the most common problems they face and try to roll-out solutions for those issues to get repeated clients. Customer feedback and grasping their issues during direct meetings will help bring new ideas to create the requirement.
Be flexible to customer needs
Be flexible to customer needs by opting to work conveniently for them, hiring someone to explain the technicalities to them in the client’s mother tongue, etc. Most clients love a price discount or reduced fees for the service and don’t hesitate to bargain when getting a service.
Software companies should be flexible in such situations, offer special discounts for repeat customers, and make them feel special and like winners. Software companies can bundle up small extra services like free firewalls and additional boosters to increase internet speed.
Such services will make their software work without much interference and also fetch reasonable customer satisfaction.
Showcase profitable data and facts
Indulge the research and development team in creating case studies on how their software had helped the customers gain more profit.
Use charts and attractive presentations to make the clients believe every penny invested in the software product has given good returns. Explain politely how the present software had saved time, human effort and helped in increasing productivity.
Persuade the clients to invest repeatedly, and such efforts will make them believe the software company’s credibility. Coerce the clients when they are impressed about how their company grew with the software’s help to become repeat customers, extend the contract, etc.
